Online event: February 3, 2022

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This event has taken place. You can now watch it on-demand.

After careful consideration of the unfolding situation, we decided to move all of our World Tour stops to regional virtual spaces. The agenda for the Amsterdam online event is still packed full of unmissable talks, only the medium changed.

The future of commerce is product-to-consumer (P2C) management. Register for the P2C World Tour in Amsterdam and prepare to be inspired to radically rethink your commerce. Hear experts from Brunel, Publitas, Thule, Shop Apotheke, and Productsup explain how to create sustainable commerce success.


  • 10:00 - 10:20 - P2C introduction and market outlook - Vincent Peters, Productsup
  • 10:20 - 10:40 - Customer insights - Zebastian Sjöberg, Thule
  • 10:40 - 11:00 - Customer insights - Enrico Duinkerken, Brunel
  • 11:00 - 11:30 - Panel discussion - Waldi Weisz Blanchetta, Publitas | Aljoscha Krawulsky, Shop Apotheke
  • 11:30 - 11:40 - Wrap-up and Q&A

The P2C World Tour is tailored to 6 regions across the globe. View all the locations here.


Three reasons to join the P2C World Tour:

  • Hear what the latest research reveals about the future of commerce
  • Discover how major brands are combating commerce anarchy
  • Learn why a product-to-consumer strategy is essential for success and how to realize it

Invite your colleagues to the tour.

Share the great P2C World Tour news. Inspire others to overcome commerce anarchy and create the basis for sustainable commerce success in 2022.

Learn more about P2C

Want to discuss the topic further? Just let us know your details and we’ll be in touch.