Key takeaway: From Pin to purchase in a snapshot
- Pinterest is a commerce powerhouse with 578M MAUs who are primed to shop.
- Users spend 40% more and buy with bigger baskets compared to non-users.
- Winning on Pinterest requires three key steps: upload product catalogs, tap into shopping innovations, and scale with Pinterest Performance+.
- Productsup ensures product data is Pinterest-ready, enriched, and optimized to maximize visibility and conversions.
Together with Pinterest Senior Account Manager Mikolaj Gula, we recently hosted a webinar that explored how brands can meet consumers at the moment of inspiration on Pinterest and guide them all the way to purchase.
If you missed it, here’s a comprehensive recap with highlights, insights, and tips you can put into practice.
Why Pinterest matters for commerce right now
You know that moment when you’re not sure what you want to buy, but you’re certain you want something new? That’s when millions of shoppers turn to Pinterest. They’re not just killing time; they’re planning outfits, redecorating rooms, and hunting for the perfect product. And unlike other platforms, they’re ready to buy the moment they find it.
Pinterest isn’t just a source of inspiration; it’s become a global shopping engine.
Together, these stats show why Pinterest has become one of the most powerful platforms for brands looking to connect inspiration with purchase intent.
What’s the psychology of shopping on Pinterest?
“Unlike the fast-swipe culture of other social platforms, Pinterest users are deliberate,” Gula explained during the webinar. “They often arrive with a planning mindset. Pinterest users spend time exploring options before making a choice.” Let’s look at how these shopper behaviors translate into key advantages for brands:
1. Stand out in unbranded searches
96% of top searches are broad and solution-focused*, like “fall sneakers” or “minimalist desk.” This levels the playing field, giving all brands, big or small, an equal chance to appear when users are actively looking for solutions.
2. Grab attention with focused engagement
Pinterest users scroll three times slower* than on other platforms, spending more time evaluating content. Brands benefit because Pins tend to have a higher chance of being noticed, understood, and acted upon.
3. Connect with ready-to-buy shoppers
Weekly Pinterest users spend 40% more per month and build 20% larger baskets* than non-users. This combination of intent and spending power makes them particularly valuable customers.
4. Build trust in a positive, inspirational space
Pinterest is ranked #1 for positive well-being impact.* Users find it inspiring rather than overwhelming, which makes ads feel like recommendations instead of interruptions. The result? A positive brand perception can increase purchase intent by up to 94%**.
What brands can do: 3 essential steps to Pinterest success
1. Get the basics right: Product catalogs
Think of your product catalog as your Pinterest storefront. Without it, shoppers are walking past with no way to find you. When uploaded, every item instantly becomes a shoppable Pin that can appear in search, feeds, and recommendations.
Tools like Catalog Diagnostics make it easy to spot errors early and help keep your product feeds healthy before disrupting sales.
💡Key takeaway for brands: A well-optimized catalog is your golden ticket to visibility. The stronger your feed, the more often you’ll appear right when shoppers are ready to click “add to cart.”
2. Experiment with Pinterest’s shopping innovations
Pinterest is blurring the line between inspiration and purchase, and the newest formats make your products feel like a natural part of the journey:
- Shoppable collages
Collages let people cut, remix, and save interactive Pins that combine creativity with commerce. They’re saved at 2x the rate* of standard Pins because they feel personal and participatory. When products are shoppable, collages also display your logo, price, and availability with a direct link, turning inspiration into instant action.
- Curated boards
With over 10 billion boards (and ~25% of Pinterest’s SEO traffic flowing to them), boards are where users organize their plans. With curated boards, merchants can now drop existing product groups into boards automatically, instead of manually building them from scratch. This means your products appear where shoppers are already organizing ideas, without extra effort.
- Promotions and sales indicators
Pinterest recently started rolling out Promotions, which can help you spotlight time-bound offers right in your ads, whether set up in Ads Manager or imported directly from Shopify. With more than 20 promotional templates, brands can surface deals in ways that fit their campaigns.
- Mobile deep links
Deep links direct users from a Pin to your app—whether that’s to a product detail page, a cart, or checkout. This seamless handoff can drive more conversions and cut CPAs. For app-based brands, mobile deep links are one of the fastest ways to remove friction and re-engage high-intent shoppers.
- 🌟 New: Top of search ads 🌟
This new placement puts your brand directly at the top of Pinterest’s search results, capturing attention in the highest-intent moments. The Top of Search placement is a powerful spot for seasonal campaigns, product launches, and competitive categories.
👉And beyond these, Pinterest also offers tools like product tagging, Instagram integration, and advanced analytics, giving brands even more ways to turn inspiration into action.
💡 Key takeaway for brands: By leveraging Pinterest’s latest shopping formats, you can make your products part of the inspiration journey. These tools increase visibility, shorten the path to purchase, and help you meet shoppers with the right message at the exact moment they’re ready to buy.
3. Scale with automation
When growth picks up, manual tweaks won’t cut it. That’s where Pinterest Performance+ steps in, combining AI-driven bidding, targeting, and creative optimization so your campaigns scale smoothly.
What brands have gained with automation:
- Lower costs → 20% drop in CPAs
(Pinterest internal analysis, beta study of CPA changes among 200 global advertisers using Pinterest Performance+ campaigns. Jun–Sept 2024. Results not guaranteed.)
- Smarter spend → 10% higher ROAS
(Pinterest internal analysis, compares ROAS bidding to conversion bidding, N=262, with results concentrated among retail advertisers. Global, Q1 2025. Results not guaranteed.)
- Higher sales → 11% more checkouts from AI-generated backgrounds
(Pinterest internal analysis, beta study with 70 advertisers, compared ads with creative generatef background vs white backgrounds, Jun–Aug 2024. Results not guaranteed.)
Pinterest tools powering this success:
- A/B testing to compare strategies and creatives
- Conversions API for more accurate tracking and insights
- Automated targeting to expand reach and find new high-intent shoppers
💡 Key takeaway for brands: Automation is your growth engine. With Pinterest’s AI-driven tools, you can increase efficiency, reduce costs, and drive conversions, while giving your team more time to focus on brand storytelling.
Big brands see real results
Top brands like Wayfair and adidas have seen measurable impact with Pinterest Performance tools. Wayfair achieved a 38% increase in conversion rate*, while Seraphine amplified channel revenue by 13x**.
Learn how Productsup powered social commerce success for EILEEN FISHER with a 6-figure revenue increase across platforms, including Pinterest, Facebook, and Google Shopping.
Read case study→Productsup x Pinterest: Pin-ready products at scale
Productsup supports brands in turning raw product data into high-impact, Pinterest-optimized assets. How? It acts as the engine behind the scenes, taking complex product information and transforming it into clean and Pinterest-ready feeds. Productsup’s feed management and syndication platform provides:
- Visual data mapping
Use rule boxes, AI-powered mapping, and templating to add keyword-rich titles, adjust descriptions, localize attributes, and apply visual overlays, making your products more discoverable.
- Smart diagnostics and product segmentation
Detect and correct feed issues instantly with built-in Pinterest templates, detailed error reports, and real-time recommendations.
With visual previews, you see exactly how products will appear before publishing. Plus, you can segment products based on performance data, ensuring your budget goes to the SKUs and categories that deliver the best results.
- AI-powered content tools
Our AI-powered tools help you adapt your catalog for Pinterest’s specs. You can auto-generate and tailor text per audience, add SEO keywords, translate for global markets, and even adjust currencies, sizes, and weights, so your Pins are always relevant and localized.
- Dynamic product images
Go beyond plain product images. With Productsup Image Designer, you can create Pinterest-ready visuals that reflect your brand identity, seasonal campaigns, or local preferences. Add logos, promotional badges, or resize and crop images to fit perfectly on the platform.
👉 Ready to get started on Pinterest and level up your campaigns? Reach out to our team to get your Pinterest strategy up and running in weeks.
Or, check out a custom demo video to see how Productsup’s feed management for advertising channels works in action.
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