Marcel Hollerbach

Co-Founder & Chief Innovation Officer

As Chief Innovation Officer and supervisory board member, Marcel ensures Productsup stays ahead of the latest market trends, identifies innovative new stakeholders to work with, and manages analyst relations. He is an active thought leader in the commerce and tech space, frequently interviewing with media and appearing on podcasts. Marcel is particularly interested in the developments around Web3 and the metaverse and their impact on commerce.

Marcel joined Productsup’s founding team in 2012, and built multiple units within the company, such as Pre-Sales, BDR, and Marketing, as well as the Product Content Syndication line of business.

A serial entrepreneur, he also co-founded hiClip, NativeAds (acquired by Ströer), and Cavalry Ventures. Marcel was an early evangelist of the importance and impact of high-quality, contextualized product data. His expertise in commerce and ad-tech and his background as a developer give him an intuitive understanding of consumer behavior in the digital commerce space.

You can read Marcel’s thoughts about the latest commerce trends in Productup's recent media coverage and on our blog.

Marcel is also a podcast host. World of Commerce brings together some of the industry’s leading experts to talk about what excites them most at the intersection of commerce and tech. Some episodes are in English and some are in German. All episodes are available on major streaming platforms. Learn more.