Leveraging Meta Catalog Product Video: From static catalogs to scroll-stopping video
Nearly 87% of consumers say video influences their purchase decisions. Showing how your product looks or works beyond a static studio image can be the reason a shopper hits ‘buy’.
Platforms like Meta have turned their focus to offer formats like Reels and Stories, capturing this growing interest in video content and changing how people discover and engage with products.
But for most ecommerce teams, video production remains expensive and challenging to scale across thousands of SKUs.
That’s why Meta introduced catalog product video (CPV). Instead of creating videos from scratch, CPV allows you to turn your existing product catalog into dynamic, personalized video ads, without adding production overhead.
In this webinar, Meta and Productsup break down what CPV actually is, how it works within Ads Manager, and how brands are already using it to improve product discovery, engagement, and conversions.
What you’ll learn:
Why video is outperforming static formats and what that means for your catalog
What CPV actually is and how it fits into Meta’s ad ecosystem
What these video ads look like in real placements like Reels and Stories
How to source and create video content at scale using what you already have (your product data, templates, user-generated content, etc.)
Simple ways to improve performance with the right formats, ratios, and creative tweaks (based on success metrics)
🗓️ Date: Thursday, May 7, 2026
⏰ Time: 8 a.m. PDT | 11 a.m. EDT | 5 p.m. CEST
⏳ Duration: 45 minutes, including Q&A
Who should attend?
Ecommerce and digital marketing leaders looking to scale performance on Meta
Paid social and performance marketing teams managing large product catalogs
Creative and content teams exploring scalable video strategies
Product data, feed, and merchandising teams responsible for catalog quality
Social media and growth teams running campaigns across Reels, Stories, and other video-first formats
Marketplace and channel managers looking to improve product discovery and engagement
Speakers
Katie Moro
Global Director of Managed Service & Regional Manager - North America SolutionsProductsupWith over 12 years of experience in digital advertising, Katie started on the agency side before joining Google’s client success team to support clients with Google Shopping implementation. Now at Productsup, she helps the world’s largest brands optimize their product feeds for high-performing campaigns.
London Leonard
Product Marketing ManagerMetaLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
