February 24th, 2022

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sydney-city-logos The future of commerce is product-to-consumer (P2C) management. Join the P2C World Tour in Melbourne to get inspired to radically rethink your commerce. Hear experts from Woolies X, THE ICONIC and Productsup on creating sustainable commerce success.


Join us for a lively discussion together with a great dinner. We look forward to exploring where the market is headed, based on solid data. We'll also be discussing P2C strategies and how to implement them.

  • Welcome drinks
  • Welcome introduction - John Sardelic, Productsup
  • Customer insights - Pedro Butler, Woolies X | David O’Rorke, THE ICONIC
  • P2C Research by Productsup - Christian Reichert and John Sardelic, Productsup
  • Formal dinner and drinks

Whether in person or virtually, we’d love to meet you in Sydney. We are closely monitoring the local regulations and we will confirm the physical or virtual place to meet us at a later date.

The P2C World Tour is taking place in 14 cities across the globe. View all the locations here.


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    Pedro Butler

    Digital Media Platform Manager

    Woolies X

    With over 10 years experience working in digital media, in both agency side and client side, working on accounts including Aussie Home & Personal Loans, Qantas & Ebay to name a few. Pedro is highly skilled in dynamic creative and feed based advertising, and really embrace data to inform strategic decisions.

  • David O’Rorke (The Iconic).jpeg

    David O’Rorke

    Head of Paid Performance


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    John Sardelic

    Sales Director


    John has over 15 years of experience in digital marketing and is currently Sales Director at Productsup. John was a co-founder of Big Mobile, APAC’s leading mobile engagement company and creator of Australia’s first mobile advertising platform. He now works with some of Australia’s largest retailers, ensuring they have full control of their product feeds.

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    Christian Reichert



    As Chief Sales Officer, Christian Reichert is responsible for leading Productsup’s sales team and overseeing business development initiatives to accelerate sales growth. Christian previously led Productsup’s sales teams in Europe as Senior Vice President of Sales, EMEA, before being promoted to CSO. He has nearly a decade of experience in enterprise sales with high-growth technology companies, like Salesforce and Google. Christian studied Business and Economics in Maastricht and Hong Kong and he’s an avid rock climber.

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Share the great P2C World Tour news. Inspire others to overcome commerce anarchy and create the basis for sustainable commerce success in 2022.

Learn more about P2C

Want to discuss the topic further? Just let us know your details and we’ll be in touch.