Year after year, Amazon continues to revolutionize the way we shop and sell online. With its ever-growing global reach and customer base, Amazon is an essential platform for any brand. Amazon's net sales reached an impressive $450 billion in 2024 through Q3, marking a significant milestone for the company. In fact, Q3 sales hit the second-highest total in Amazon's history, underscoring its continued dominance in global ecommerce and remaining a key player for any seller looking to scale in the competitive ecommerce space.
So, as we look toward the future, it’s the perfect time to hit pause and take stock of how Amazon has evolved. Understanding the changes that Amazon has introduced—and is about to introduce—will give you a competitive edge.
2024 Amazon review: From sustainability to cutting-edge AI
In 2024, Amazon introduced several transformative features and updates aimed at enhancing both the seller and shopper experience. These updates streamlined many business operations and improved product visibility for sellers. In this section, we’ll explore the most impactful changes Amazon launched in 2024 and discuss how they’ve shaped business operations, improved customer engagement, and influenced the platform’s evolution for the years ahead.
- AI Shopping Guides
Amazon introduced AI Shopping Guides, an initiative designed to enhance users' shopping experiences. These generative AI tools offer tailored recommendations by pulling together relevant product information and providing curated lists based on user preferences. Whether it’s making sense of product specifications or guiding a consumer through a decision-making process, this new feature is an important step toward a fully automated shopping experience.
Source: Amazon
💡What this means for sellers: As Amazon leans into AI, your product data needs to be precise and optimized to align with AI-driven recommendations. Having structured and enriched product content becomes vital, ensuring your listings are featured in these AI-generated guides.
With the Productsup P2C platform, you can ensure your product content is ready to meet these demands. By centralizing, enriching, and syndicating product data seamlessly, Productsup helps sellers stay competitive in a marketplace with more AI power. This ensures your listings are not just compliant but also stand out on a crowded digital shelf.
- Next-Generation Fulfillment Centers
Amazon’s Next-Generation Fulfillment Centers, announced in 2024, mark a major shift in logistics. By integrating autonomous robots like Proteus, these centers streamline product sorting and packing, making the fulfillment process faster and more efficient. Additionally, the combined use of AI and robotics improves accuracy and reduces operational costs.
💡What this means for sellers: Faster and more efficient fulfillment translates into better delivery times for your customers. Sellers who optimize their inventory management and adapt their supply chain to these changes will benefit from Amazon’s cutting-edge logistics.
- Plastic-free packaging initiative
As of October 2024, Amazon successfully eliminated plastic air pillows from its global fulfillment center packaging, transitioning to paper-based alternatives. This milestone is a significant step in Amazon’s broader sustainability efforts under the Climate Pledge, aiming to reduce plastic waste and promote eco-friendly practices across its operations.
💡What this means for sellers: Ensuring that your product data reflects sustainability efforts—such as eco-friendly packaging—is increasingly important. Consumers are becoming more eco-conscious, and sustainable products are likely to perform better on Amazon.
- AI-powered delivery tools (VAPR)
Amazon rolled out Vision-Assisted Package Retrieval (VAPR), an AI-based tool designed to help delivery drivers quickly locate packages in fulfillment centers. This innovative use of AI improves delivery efficiency, reduces errors, and speeds up the process, ensuring packages are delivered faster and more accurately.
Source: Amazon
💡What this means for sellers: When using Amazon fulfillment centers, sellers can benefit from seamless inventory management as stock is already located in Amazon and is reflected in Amazon’s system. For those managing their own warehouses, leveraging solutions like Productsup’s inventory update feature ensures accurate stock reflection across platforms. This not only reduces manual errors but also ensures smoother operations and improved customer satisfaction.
- Greater focus on grocery shopping
Amazon has been doubling down on its grocery services, strengthening its position as a one-stop destination for all grocery needs. For instance, Amazon Fresh provides same-day delivery for groceries, while the acquisition of Whole Foods Market brings premium organic options into its ecosystem.
Additionally, Amazon Go stores offer a completely new type of in-person grocery shopping with cashier-less checkouts. Consumers can also create grocery lists by talking to Alexa and place their orders through enhanced voice search features.
💡What this means for sellers: Sellers in the grocery and consumer goods sector should leverage this new integration to enhance their listings and ensure that their products are easily accessible to consumers. Amazon product optimization will ensure that you’re included in this seamless shopping experience.
Optimizing product data across Amazon with Productsup
Kimberly-Clark, a global consumer goods leader, used Productsup’s API to fix content overwrites on Amazon. The solution ensures accurate, multilingual listings, boosting visibility and sales. Discover how this automation has improved and boosted their visibility and sales performance.
Learn more →How does 2025 look for Amazon?
Must-know updates for sellers
2025 is set to bring even more exciting updates to Amazon. Some of the anticipated features are expected to enhance both the seller and customer experience significantly:
- Expansion into new markets
In 2025, Amazon will launch its Ireland marketplace (Amazon.ie), increasing the number of Amazon global marketplaces to 22. This marks a significant step in Amazon’s European expansion strategy, creating new opportunities for sellers to reach Irish consumers. We can expect to see Amazon further expand its global footprint by launching in other countries in the coming years.
💡What this means for sellers: A new marketplace launch opens a gateway to a new audience, making it an excellent opportunity for international sellers to expand their reach. By preparing localized product listings and leveraging Amazon’s logistical support, sellers can position themselves to capture early market share and benefit from this growing marketplace. With Productsup’s Marketplaces PX, you can create and update your product listings dynamically on Amazon globally through Amazon Seller and Vendor Central.
- Prime video advertising opportunities
Amazon plans to increase the number of ads on Prime Video in 2025 as part of its broader monetization strategy. This shift aims to integrate more advertising opportunities while maintaining Prime Video's premium content offerings. The change reflects Amazon's focus on leveraging its vast viewership to attract advertisers and boost revenue.
💡What this means for sellers: Amazon currently boasts over 200 million Prime members globally; hence, this is a prime audience for sellers to target. With increased ad placements, there’s a growing opportunity to reach a highly engaged audience on Prime Video. Ensure your product data is optimized for interactive ads to take advantage of these new ad formats. This is a prime (pun intended) opportunity to drive sales by tapping into Amazon’s first-party insights and connecting with specific audiences.
- Sustainability initiatives and eco-friendly products
Amazon’s commitment to sustainability is set to increase in 2025, with more eco-friendly packaging options and an expanded push for carbon-neutral shipping. Sellers who focus on sustainability and eco-friendly practices will have a leg up in meeting consumer demand.
💡What this means for sellers: Your product data needs to reflect your sustainability goals. As shoppers increasingly seek out eco-conscious products, highlighting these details about your products will help you stand out. Ensuring that your product content includes information about sustainability features, such as recyclable packaging or ethical sourcing, will resonate with environmentally conscious buyers.
How Productsup supports your Amazon strategy
As we look ahead to 2025, it's clear that Amazon's marketplace growth will continue to evolve with groundbreaking features that demand a refined product data strategy. This is where Productsup makes all the difference.
Marketplaces PX by Productsup simplifies the complex task of managing product data across Amazon marketplaces. With this platform, you can optimize, syndicate, and update your listings effortlessly, ensuring they remain accurate, AI-ready, and aligned with new innovations. By tapping into AI and automation features, you can improve content quality for Amazon, streamline updates, and ensure that your products are always optimized for visibility and performance.
Additionally, use the Productsup Image Designer, our dynamic creative optimization (DCO) tool, to easily create and customize high-performing images tailored to each marketplace. Generate and fine-tune visuals that resonate with local audiences, enhancing product presentation and increasing engagement across Amazon’s global marketplaces.
Given the rise of AI and the need for structured enriched data, Marketplaces PX offers a variety of AI tools and features to reduce manual effort and improve visibility. It also supports multilingual and localized content, enabling your business to scale globally without missing a step.
Ready for more ROI from Amazon? Marketplaces PX can elevate your Amazon marketing strategy for 2025 and beyond. Book a demo with us to see how.
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