Pinterest product pins

Pinterest product pins are Pinterest “posts” that are enhanced with metadata to make it clear to people on Pinterest that they may be purchased. They include information on product title and description, availability, and cost. The information will only appear on your product pins in the US and UK if your product is in stock, the cost is correct, and the profile updated the data within the last three days. They make it possible for Pinterest users to purchase a product directly from a pin without ever leaving the Pinterest app.

When finding pins showing products they like, Pinterest users may "shop the look" by tapping the dots or go straight to the product page if they wish to purchase it.

Pinterest is the most popular platform for finding creative inspiration and beautiful photos. As social commerce’s influence on customers worldwide grows, companies create product pins to reach potential customers among more than 450 million active users each month. A holistic product-to-consumer (P2C) management strategy is essential in social commerce, and as Pinterest continues to be one of that space’s mainstays, it should be on a business’s line-up of sales channels.

How to make your Pinterest pins shoppable

The first step is opening a business account on Pinterest. To use the Pinterest feature “buyable pins,” you must have a business account which can be created from scratch or converting an existing personal account.

The second step is to determine whether your business is eligible for selling on Pinterest. Review the rules to ensure you sell products that respect the Pinterest guidelines. Moreover, your Pinterest business profile must be set up properly with all the necessary information.

Once you made sure you are following the rules, continue by submitting your request for Pinterest shoppable pins. After you apply, you will receive updates on the status of your application via email from your ecommerce platform. Once Pinterest gives you the go-ahead for shoppable pins on Pinterest, you can start uploading items on Pinterest. To add products, visit the secure buyable pins URL ( to add products. Bear in mind that your items might not display for 2-3 days since it will take some time for each product to be approved.

A business Pinterest accounts lets you unlock Rich Pins for free

Rich Pins are an organic pin type that updates with content from your website, automatically. When you click into a rich pin, additional information will appear above and below the image. The rich Pin data is frequently refreshed to reflect any changes made to the source website.

Category: Social commerce