Google Local Inventory Ads
Integration category:
Comparison shoppingMarketing and advertising
Feed specifications:
API/Flat FileSupported file types
XML/CSV/TSV
Integration category:
Comparison shopping Search engines Marketing and advertisingFeed specifications:
API/Flat fileSupported file types
XML/CSV/TSVGoogle local inventory ads (LIAs) make it easy for brick-and-mortar retailers to connect with local shoppers by displaying in-store products directly in Google Search results. These ads provide essential details, like product availability, store locations, and pickup options, to create a seamless shopping experience.
Leveraging Google LIA feeds to drive online sales and local foot traffic
For today's digital marketers and retail leaders, connecting online searches and in-store visits is essential—three out of four consumers who find local information in search results helpful are more likely to visit stores.
Google local inventory ads make it easy to reach local shoppers. By showcasing your products to nearby customers at the moment they're searching, LIAs help drive online shoppers to your store.
Productsup simplifies how you manage your Google LIA feeds through our direct Google LIA integration, enabling you to optimize product feeds and align inventory data with Google's requirements. This ensures your products gain maximum visibility and reach the right audience, driving more local traffic to your stores.
Google local inventory ads make it easy to reach local shoppers. By showcasing your products to nearby customers at the moment they're searching, LIAs help drive online shoppers to your store.
Productsup simplifies how you manage your Google LIA feeds through our direct Google LIA integration, enabling you to optimize product feeds and align inventory data with Google's requirements. This ensures your products gain maximum visibility and reach the right audience, driving more local traffic to your stores.
The power of Productsup's Google LIA integration
Productsup's Google LIA integration is designed to handle the complexities of product feed management, ensuring your data is always accurate, optimized, and ready for local shoppers.
Accurate inventory updates
Keep your product availability in sync, helping customers find the items they need in-store.
Keep your product availability in sync, helping customers find the items they need in-store.
Dynamic creative optimization
Using our platform's Image Designer tool, transform your product images into compelling ads. Generate tailored visuals at scale to make your Google LIA campaigns stand out.
Using our platform's Image Designer tool, transform your product images into compelling ads. Generate tailored visuals at scale to make your Google LIA campaigns stand out.
AI attribute mapping
Map product attributes directly to Google's fields, reducing errors and saving time.
Map product attributes directly to Google's fields, reducing errors and saving time.
Benefits of advertising with Google LIAs
Google local inventory ads help you increase online visibility, drive traffic to physical stores, and increase sales opportunities—all while creating a seamless, hybrid shopping experience.
Increased visibility
Showcase in-store products and locations directly in search results, ensuring local shoppers can find you effortlessly.
Lower advertising costs
Highlight product availability with the "in stock" icon to improve click-through rates and reduce overall ad spend.
Higher revenue potential
Connect with ready-to-buy customers and create opportunities for additional in-store purchases to maximize your ROI.
Start perfecting your local product inventory feeds today!
Take control of your product data and turn it into a powerful tool for business growth. Discover how you can manage and optimize your Google LIA feed seamlessly with the Productsup platform.
Frequently Asked Questions
What is Productsup's Google Local Inventory Ads (LIA) integration?
−Productsup's Google LIA integration allows retailers to showcase their in-store products to nearby online shoppers. Our platform simplifies the complex process of managing and synchronizing product and inventory data, ensuring your LIA feeds are always accurate and aligned with Google's requirements.