Google Analytics

Productsup x Google Analytics channel

Profile

Feed specifications:

FTP
API

Supported file types

TXT

Productsup x Google Analytics channel

Profile

Feed specifications:

FTP

API

Supported file types

TXT

Google Analytics is the leading web analytics and performance reporting platform, helping businesses track and understand user journeys across websites and apps. With detailed insights into user behavior, traffic sources, and conversion rates, it enables businesses to make data-driven decisions.

The power of integrating insights with Google Analytics (GA4)

Used by over 50 million websites, Google Analytics empowers businesses to improve their marketing and commerce strategies based on real-time data. Its customizable dashboards, robust reporting, and AI-driven analytics help businesses make informed choices when adjusting campaigns and listings for better performance and higher ROI.
The Productsup Google Analytics (GA4) integration enables you to centralize these insights, streamline workflows, and transform data into measurable ecommerce results.
See how you can connect directly to Google Analytics with ease.

Leverage Productsup’s seamless Google Analytics integration

Connecting Google Analytics with the Productsup platform combines data-based decision-making and smart product feed management. Google Analytics tracks user behavior, while Productsup optimizes feeds, giving businesses a complete view of their overall ecommerce performance—from product insights to campaign efficiency.
  • Categorize products based on performance
    Productsup lets you categorize products based on their performance data from Google Analytics with custom labels, so you can easily identify and track products that receive the highest clicks and purchases.
  • Automate data workflows
    Use rule-based automation in the Productsup platform to accelerate workflows. For example, whitelist your top 20 best-performing products and export the data directly to GA4.

Benefits of integrating Google Analytics insights


With Google Analytics, businesses can gain a deeper understanding of their customers, track their marketing campaign and online store performance, and optimize their strategies—driving growth and success.
Benefit 1 Icon

Track product performance

Google Analytics allows you to track highly-specific information about your product performance, such as basket value, conversion rate, and customer-driving keywords. Combine these insights with ad campaign data to inform your marketing strategies.

Benefit 2 Icon

Analyze user behaviour

Access detailed insights into visitor behavior, such as user interactions, exit page, and time spent on your online store product page and ad landing page, enabling you to optimize your user experiences across all touchpoints.

Benefit 3 Icon

Monitor channel performance

Gain visibility into which channels drive the most valuable traffic and conversions to optimize your ad spend (ROAS). Identify areas of improvement, take immediate action, and boost your ROI strategy.





Get started today with the Productsup Google Analytics integration

Already using Google Analytics? Plug those insights directly into the Productsup platform for more impactful product feeds. See how Productsup ensures an easy integration process, centralizing your data and enabling you to optimize your feed management.

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