Inside the agentic commerce shift
Your central resource hub for agent-led commerce and how to get your product data AI-ready!
The agentic commerce news tracker
Key announcements and curated updates on protocols, platforms, and market moves influencing AI-driven commerce.
Google launches UCP, a new open protocol for agentic commerce
Google unveils UCP and new AI shopping tools, pushing commerce toward standardized, agent-ready discovery and transactions.
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OpenAI outlines ads strategy and expanded access for ChatGPT
OpenAI will test ads in ChatGPT’s free and Go tiers while expanding access, emphasizing trust, privacy, and transparency.
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OpenAI adds 4% transaction fee to ChatGPT checkout
Beginning January 26, 2026, Shopify merchants will pay OpenAI a 4% transaction fee for purchases completed through ChatGPT.
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Microsoft's Copilot checkouts and branded agents
Copilot’s expansion across Bing, Edge, and Windows strengthens agent-led discovery and opens new surfaces where data quality matters.
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Google launches UCP, a new open protocol for agentic commerce
Google unveils UCP and new AI shopping tools, pushing commerce toward standardized, agent-ready discovery and transactions.
Learn more
OpenAI outlines ads strategy and expanded access for ChatGPT
OpenAI will test ads in ChatGPT’s free and Go tiers while expanding access, emphasizing trust, privacy, and transparency.
Learn more
OpenAI adds 4% transaction fee to ChatGPT checkout
Beginning January 26, 2026, Shopify merchants will pay OpenAI a 4% transaction fee for purchases completed through ChatGPT.
Learn more
Microsoft's Copilot checkouts and branded agents
Copilot’s expansion across Bing, Edge, and Windows strengthens agent-led discovery and opens new surfaces where data quality matters.
Learn morePreparing your product data for agent-led commerce
We break down the agentic commerce signals you’re seeing and show how Productsup helps you prepare your product data for AI-driven discovery.
Build agent-ready product data with Productsup
Get your product data ready for AI agents across ChatGPT, Perplexity, Gemini, Copilot, and emerging shopping platforms. Structure and syndicate your feeds so AI can discover and act on them.
Learn moreGenerate smarter product content at scale with AI
Use Productsup’s suite of AI-powered tools to automatically generate and optimize product titles, descriptions, and attributes. Tailor content by channel, market, and audience, without manual effort.
Try it yourselfConnect your product feeds to ChatGPT
Syndicate structured, AI-ready product data to ChatGPT for conversational discovery and in-chat shopping. Improve how your products are recommended and purchased.
Learn moreMake your products discoverable on Perplexity AI
Send optimized product data to Perplexity's AI search and shopping experiences. Reach high-intent users through real-time, agent-led discovery and recommendations.
Learn moreProductsup resource library
Everything you need to understand agentic commerce, from practical guides to expert analysis that you can bookmark and come back to.
AI prompt toolkit for product data
Learn how to use prompts to generate, enrich, and optimize product content for AI-driven discovery and commerce.
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Ahead of the feed: 2026 commerce trends report
Explore the shifts shaping AI-driven discovery, agentic shopping, and the future of digital commerce.
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Google Merchant Center in the age of AI and agentic commerce
See how AI-driven commerce is changing product discovery and Google Ads, and what you need to do to keep your Merchant Center compliant and scalable.
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2026 commerce trends: Making sense of agentic commerce
Hear our CIO and Co-Founder, Marcel, break down agentic commerce and what brands need to prepare for next.
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From bad bots to AI agents: Navigating the future of web traffic
Not all bots are bad. This fireside chat with fraud0 breaks down how to identify harmful traffic, recognize “good bots” like AI shopping agents, and prepare your product data for machine-driven commerce.
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Latest insights
Our latest thinking on AI shopping and product data strategy. We connect platform updates and market shifts to real implications for ecommerce teams.
ChatGPT ads, Google UCP, and the next phase of agentic commerce
Join Productsup CIO Marcel Hollerbach for a conversation on ChatGPT ads, the 4% instant Checkout fee, and what commerce teams should focus on next.
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What Google's UCP means for ecommerce, AI shopping, and product feeds
Google’s Universal Commerce Protocol introduces a new way for AI agents to understand products and transactions. See how product feeds need to evolve now.
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What is Perplexity AI Shopping? Key features, pricing, and use cases
Get your ecommerce brand to high-intent customers with Perplexity at zero-fees by optimizing your data through Productsup.
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Inside Google Shopping AI mode: How it works and what powers it
Google’s new AI Mode blends Gemini with the Shopping Graph to reinvent online shopping. Discover how product data fuels it and how to keep your feeds AI-ready.
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Chat, click, checkout: How ChatGPT just became your ecommerce companion
A closer look at ChatGPT’s new shopping features, including instant checkout and organic product discovery, and their impact on digital commerce.
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Is your product data AI-ready?
Not all feeds are built for AI discovery. Learn how to evaluate and improve your product data so it’s enriched and optimized for machine agents and AI-driven commerce.
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"Your feed is your product detail page" - Marcel Hollerbach on the future of AI commerce
Dive into Marcel's new book and get a sneak peek into his thoughts on AI, product feeds, agentic commerce, and more. Check out the full interview now!
Read blogAgentic Commerce
A new era of digital commerce where AI agents—autonomous software programs—act on behalf of consumers to discover, research, and purchase products. Unlike traditional ecommerce, where humans browse and buy, agentic commerce relies on structured data that machines can read, understand, and transact with.