Search is no longer just about keywords. Shoppers are no longer browsing websites. And increasingly, purchases are made without a human ever clicking “Add to cart.”

In 2026, commerce enters its agentic era, where AI assistants search, compare, recommend, and even buy on behalf of consumers. Discovery shifts from pages to prompts. Product data becomes the deciding factor. And new interfaces, from chat-based shopping to AR overlays, redefine how brands show up in the moment of decision.

In this 45-minute webinar, Marcel Hollerbach, Chief Innovation Officer and Co-Founder at Productsup, will break down the most important commerce trends for 2026 and help you separate signal from hype. Drawing on insights from his newly published report, Marcel will explain what agentic commerce really means, how AI platforms like ChatGPT and Perplexity are changing buying journeys, and what brands and retailers must do now to stay visible and competitive.

What you’ll learn:

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What agentic commerce really is and how it changes discovery, checkout, and ownership

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How AI platforms like ChatGPT and Gemini decide which products to recommend

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Why product feeds are becoming the most important surface in commerce

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How immersive interfaces (AI chat, AR, smart devices) reshape buying moments

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Practical steps to prepare your product data and commerce stack for 2026

Who should attend?

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Ecommerce and digital leaders planning for 2026

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Product, data, and feed management teams

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Marketing leaders responsible for discovery and performance

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Innovation, strategy, and transformation leaders

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Brands and retailers navigating AI-driven shopping journeys

Speaker

Marcel Hollerbach

Chief Innovation Officer

Productsup

Marcel Hollerbach is Chief Innovation Officer and Co-Founder at Productsup, the leading enterprise feed management and syndication platform. As CIO at Productsup, he helped transform the company from a small agency startup out of Berlin into a multi-million dollar cloud-based SaaS platform that now has a global presence in more than 30 countries.