World of Content becomes part of Productsup

The combined capabilities of World of Content and Productsup provide businesses with full control over their product information within the commerce ecosystem.

World of Content becomes part of Productsup

World of Content acquisition last year

Productsup acquired World of Content, a rapidly-emerging product experience management provider, last year. By adding World of Content’s innovative product content syndication (PCS) capabilities, seamless vendor-retailer collaboration, and full GDSN support to its platform, Productsup strengthens its position as the only global, scalable solution equipped to bring high-quality product information to consumers and power frictionless commerce experiences.


About Productsup

The Productsup P2C platform enables global companies to successfully exert effective control over every aspect of their global product information value chains by aggregating, optimizing, contextualizing, and distributing product content across more than 2,500 marketing and retail channels.

The Productsup platform processes over two trillion products a month for over 1000 global companies, such as Coca-Cola, Sephora, and ALDI, handling more monthly data requests than Google’s consumer search service.

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