Productsup today announced the launch of AI channels, a new use case that enables brands and retailers to publish product data directly to leading AI platforms, such as OpenAI and Perplexity.

This launch marks a major shift in digital commerce infrastructure, from traditional search-based discovery to AI-driven recommendation systems. As consumers increasingly rely on AI to answer questions like, “What should I buy?”, product visibility is no longer determined by rankings, but by whether AI systems can access, interpret, and trust your data.

“AI won’t generate recommendations out of thin air because it relies entirely on the data it can access and understand,” said Marcel Hollerbach, Chief Innovation Officer at Productsup. “If your product data isn’t structured for AI, your products won’t be considered.”

Built for the new era of product discovery

The new AI channels offering extends Productsup’s feed management and syndication capabilities to lead businesses through this new era of product discovery, enabling customers to:

Publish product catalogs directly to AI platforms via dedicated integrations (OpenAI, Perplexity)
Transform product data into AI-consumable formats (API, JSON, XML) optimized for machine reasoning
Integrate AI endpoints into existing workflows without additional system architecture
Prepare for emerging AI “merchant center” ecosystems across LLM platforms

AI channels operate as part of Productsup’s broader agentic commerce framework, where product data is continuously optimized and prepared for AI consumption. The approach ensures that product catalogs are not only accessible to AI systems, but also aligned with how AI models evaluate relevance, context, and intent.

“Launching Productsup for AI channels is about making product data consumable by AI systems at scale,” says Johannis Hatt, CEO of Productsup. “We’re standardizing how catalogs are structured and delivered so they can be reliably interpreted by LLMs, while still fitting into existing enterprise data pipelines.”

What comes next

Productsup for AI channels is the first step in a broader ecosystem that includes:

AI Enrich, which adds context like Q&A, use cases, and differentiators
AI Visibility, which measures how products perform inside AI-generated responses

Together, these capabilities form a continuous loop of optimizing, publishing, and measuring data.

Find more details about Productsup’s new offering for AI channels below, and get started selling in AI storefronts today.

Learn more about Productsup AI channels