Facebook product catalog

A Facebook product catalog can be pictured as a file that includes all the information required to run dynamic product ads for your products across the Facebook and Instagram audience networks. Product information includes titles, descriptions, brands, prices, sizes, weights, and so on.

What are Facebook catalog ads?

Facebook catalog ads display your products to people who demonstrate an interest in your website, app, or elsewhere on the Internet.

The Facebook catalog ads will assist you in reaching out to and retargeting individuals during their everyday social media activity. They are an excellent approach to market your product catalog to Facebook users who have already connected with your business or are extremely similar to them. Based on a user’s prior behavior, Facebook’s technology automatically offers the correct items to the right audience.

How to set up Facebook catalog ads

The necessary condition is having an active Facebook page for your business. Before promoting your items on Facebook, you must first build a Facebook product catalog. Product catalogs for Facebook catalog ads must respect certain criteria, like any other product feed, for Facebook to accept them: ID, title, description, availability, condition, price, link, image, and brand. This article by Meta provides details on the Facebook catalog feed specifications.

Once the product catalog is complete, putting the Facebook catalog ads to work is quite simple. Firstly, upload your product catalog. Secondly, set up the campaign. The Facebook catalog ads will function automatically and indefinitely, identifying the right targets for each product in the catalog. All this including the most up-to-date price and availability. You can automatically advertise your product catalog on Facebook and Instagram using Facebook dynamic ads without having to generate hundreds of individual ads.

Why do advertising on Facebook?

Facebook counted 1.96 billion daily active users in the first quarter of 2022. As one of the most popular social media platforms, it has altered how businesses promote their products. Digital commercials accounted for 51% of overall advertising spend in the US alone.

Social commerce will become a $1.2 trillion global market by 2025. Social networks are increasingly transforming into one-stop stores for customers, taking them from discovery to purchase without ever leaving the apps.

However, the proliferation of so many new social commerce platforms may feel overwhelming. Product-to-consumer (P2C) management empowers businesses to cut through the complexity impeding growth and enabling them to reach their customers on their favorite platforms.

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Category: Social commerce