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Become an expert on
AI-driven product feeds

Say goodbye to static feeds! Learn how AI is reshaping feed management to drive discoverability, conversions, and competition.

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What you'll learn:

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Why product data is just as important as customer data in the digital age

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How to use AI to optimize product titles, descriptions, and highlights across channels

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What “agentic checkout” means and how it's redefining ecommerce strategies

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How emerging standards like MCP and A2A will shape the future of marketing tech

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Real-world examples of AI-driven feed optimization in fashion, electronics, and more

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Meet the author

Marcel Hollerbach is a serial entrepreneur and Chief Innovation Officer at Productsup, a global leader in product feed management. With a background in business informatics and a passion for digital commerce, Marcel shares practical insights drawn from decades of experience helping brands scale across platforms like Google, Meta, and TikTok.

Marcel Hollerbach

What's in the book?

Chapter 1
How AI is changing product information: From static content to intelligent optimization
Chapter 2
The evolution of advertising: How platforms like TikTok outpaced Google
Chapter 3
Rethinking the business model: Embracing productivity gains and new challenges
Book Cover
Chapter 4
Why your product feed is now your product detail page
Chapter 5
Feed optimization in action: Category-specific examples and AI prompts
Chapter 6
Future-proofing marketing: Understanding MCP and A2A
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Bonus! Prompt library

Ready-made AI prompts for:

  • Product descriptions
  • Color/material normalization
  • Highlights creation

Ready to become an expert in
AI-powered feed management?

Read now
Feed Management & Syndication in the Age of AI Book