Data construction zone: How Sika revamped their product content journeys with Productsup

Case

Whether strengthening skyscrapers or enhancing vehicle safety, Sika is a global powerhouse in construction and industrial chemicals, dedicated to building lasting solutions with a digital edge. Known for its sustainable growth strategy, Sika balances market expansion with environmental goals, reducing emissions and fostering strong employee engagement. Sika partners with distributors and retailers worldwide to deliver innovative, high-quality solutions that meet diverse industry needs, empowering architects, engineers, and DIY customers to build a better world.

Over the years, Sika has experienced remarkable growth, expanding its footprint across Europe, the Americas, and Asia. By 2023, they extended their operations to over 400 factories in 102 countries and added new offerings through strategic acquisitions, such as the MBCC Group. In 2024, the company generated CHF 11.76 billion in sales and grew its workforce to 34,000 employees.

The company leads in product innovation, offering solutions for bonding, sealing, waterproofing, and reinforcement, serving industries like construction, transportation, industrial, and automotive with products such as concrete admixtures, roofing, and flooring systems.

Challenges

• Lack of content syndication tool
• Inconsistency in channel compliance
• Fragmented data access

Before implementing the Productsup platform, Sika lacked a dedicated content syndication tool, which made it difficult to manage and distribute product data efficiently across multiple platforms. Their teams spent excessive time gathering, updating, and inputting data manually, which led to frequent errors and delays, particularly during high-demand periods. Smaller distributors faced even greater challenges, often hunting through various resources on Sika's website to find the information they needed.

Additionally, ensuring channel compliance was a significant challenge. Different sales and marketing platforms had unique data requirements, making it hard to maintain consistency and accuracy across channels, resulting in discrepancies and missed opportunities.

Fragmented data access further complicated Sika's data management. Their product information was scattered across departments and systems, creating a lack of visibility and limiting the company’s ability to respond to market demands quickly. These challenges collectively hindered Sika's growth potential and ability to achieve fast, accurate data syndication across channels.

Solutions

• Data management with the Productsup Content Portal
• Faster time-to-market
• Scalable data syndication

With the Productsup platform, Sika could start streamlining, optimizing, and syndicating their product data within a single system. Productsup automated the manual process of updating and distributing product data across multiple channels. What once took hours of manually gathering data from various sources to fulfill customer requests is now streamlined through automation. This allows for faster, more accurate responses and frees up time for the team to focus on strategic priorities.

Another big win for Sika? Scalability. As the business grew, so did customer demands, and Productsup enabled them to scale with ease. Thanks to the platform’s flexibility, Sika could quickly customize data structures to meet the unique needs of each customer. By standardizing their data approach, processes became faster, and onboarding new users became effortless.

The Content Portal, a standout feature of the Productsup platform, focuses on digital asset management by centralizing high-quality product information for brand partners and resellers. Through the Content Portal, Sika also gave their customers a visual display of the data they requested, making it easier to access and understand the details they needed to make informed decisions. Productsup’s integration capabilities, including the ability to connect with Sika’s internal systems via an API, played a critical role in ensuring smooth data synchronization and extending the solution’s reach to new platforms like Amazon.

Results

“Productsup’s helpdesk and ticketing system are reliable and responsive, always aiming to address our requests as thoroughly as possible. The customer success team has been consistently helpful and supportive throughout our journey.”

- Digital Solutions Manager, Sika

Partnering with Productsup has transformed how Sika manages and syndicates product data, making operations more scalable and efficient. Productsup’s Adding Additional Sources and Automated Data Mapping feature has proven invaluable, allowing Sika to seamlessly integrate diverse data sources and adapt quickly to new market demands. This functionality simplifies meeting specific customer requirements and maintaining data consistency across channels, all while reducing manual workload.

By centralizing product data, automating updates, and providing a reliable Content Portal, Productsup has saved Sika considerable time and resources, enhancing efficiency across key channels like distributor websites and Fab-Dis. The dependable support from Productsup’s team further ensures a smooth experience, making the platform essential for their ongoing growth and operational agility.

"Fab-Dis saves a lot of time for all the brands in our company. Sales and marketing assistants who previously copied and pasted into our customers' spreadsheets now use this standard. On the distributor side, we see that Fab-Dis is increasingly requested and ultimately speeds up catalog referencing."

- Commercial Administration Project Manager, Sika France

Looking ahead, Sika plans to build upon its current integrations by adding more regional marketplaces, positioning their business to scale globally with streamlined processes and consistent, high-quality product data across channels.