Webinar

Cracking the CSS code: Maximize ROI from your Google Shopping campaigns

Learn how to boost Google Shopping ad spend by up to 25% and improve conversions with CSS and keyword-targeted landing pages.
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Google Shopping accounts for over 80% of retail search ad spend in Europe, making it a key channel to reach consumers but a saturated space to stand out from competitors. Advertisers using a Google Comparison Shopping Service (CSS) partner can boost their Google Shopping CPCs by up to 25% and gain a significant visibility advantage.

Watch an on-demand webinar from Productsup and adstrong to learn how to get more from your Google Shopping campaigns using CSS. We'll break down what CSS is, why it matters, and how to set it up to boost ad performance.

You'll learn:

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What CSS is and how it impacts your ad strategy

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How to set up and optimize CSS for long-term success

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What makes Productsup’s CSS add-on unique

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How to use keyword-specific landing pages to increase conversions


Whether you’re new to CSS or looking to strengthen your campaigns, this session will show you how to stretch your budget further and convert more clicks into sales.

Speakers

  • Marcel.jpg

    Marcel Hollerbach

    Chief Innovation Officer and Co-founder
    Productsup

    Marcel Hollerbach is CIO and Co-Founder of Productsup, a leading enterprise feed management platform. Formerly CMO, he helped grow the company from a Berlin-based startup into a global, multi-million dollar SaaS business operating in over 30 countries.

  • Ingmar-headshot

    Ingmar Albert

    adstrong Founder & CEO
    adstrong

    Ingmar Albert is a serial entrepreneur, digital marketing expert, BVDW juror, and founder of adstrong, managing 20%+ of Google CSS accounts globally. A former McKinsey consultant, he has (co-)founded, exited, and invested in multiple startups. At adstrong, he delivers SaaS tools that boost brand visibility and ROI for agencies and online shops.