Amazon peak season readiness: From navigating EU Expansion Stores and compliance to optimizing listings for maximized sales

Peak season can account for 30 to 50% of a retailer's annual revenue, and it kicks off the moment October starts. That means far before Black Friday hits, your listings, compliance paperwork, and fulfillment setup need to be sorted.

To help you maximize your Q4 sales, we’re teaming up with Amazon to break down the latest features released this year, upcoming EU compliance changes, and opportunities to open new revenue streams.

For instance, a low-competition way to reach new customers before the season ramps up is launching on Amazon's new "expansion stores" in the Netherlands, Sweden, Poland, Belgium, and Ireland. Whether you’re a North American or European seller, adding these markets is actually quite simple, but selling across borders still comes with its own checklist, like VAT registration and data requirements.

Join this webinar for a firsthand look from Amazon at what you need to do to ensure your listings are sorted well before October arrives.

What you'll learn:

• New Amazon features to leverage for the 2026 peak shopping season
• What the EU Expansion Stores are
• The practical benefits for sellers globally of expanding your catalog into new European marketplaces
• What European compliance (e.g., VAT, packaging waste, batteries) actually requires, and where sellers get support
• Listing optimization tips to help you convert once peak-season traffic arrives

🗓️ Tuesday, September 8, 2026 🕒 4 p.m. CEST | 10 a.m. EDT 45 minutes, including Q&A

Who should attend?

• Ecommerce and marketplace leaders selling on Amazon
• Marketplace and channel managers evaluating expansion into new European stores
• Compliance and operations teams managing VAT, packaging, and battery regulations
• Product data, feed, and catalog teams preparing listings ahead of peak season
• Sellers and brand teams looking to scale before Q4 demand hits