In 2025, TikTok Shop expanded its reach across Europe—launching in France, Germany, and Italy—marking a new chapter for social commerce in the region.

The impact?

Key Stats

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Within just one week of launch, 42% of French consumers were aware of TikTok Shop, and 36% said they were willing to make purchases directly through the platform.
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Seller registrations skyrocketed across Europe: +85% in the UK, +72% in France, and +67% in Germany.

These early signals point to quick momentum and the urgency for brands to act now, while the European TikTok Shop ecosystem is still taking shape.

Whether you’re testing your first product listing or planning a full European rollout, our upcoming webinar will help you hit the ground running, with a clear, data-driven strategy for success.

Join Marcel Hollerbach (Productsup) and special guest Saniah Ahmed (TikTok) for an inside track to launching, optimizing, and scaling on TikTok Shop.

What you’ll learn:

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What early success on TikTok Shop looks like for European brands

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How to launch and optimize your TikTok Shop across EMEA and the UK

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Best practices for setting up your storefront, catalog, and fulfillment workflows

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How Productsup helps brands deliver perfect product data and seamless commerce experiences on TikTok Shop

Who should attend?

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EMEA/UK commerce leads launching on TikTok Shop

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Global retail teams exploring TikTok Shop expansion in Europe

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Performance and social teams moving from organic to shoppable

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Operations and merchandise owners aligning catalog, pricing, and fulfillment for EU buyers

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Marketers looking to tap into the rise of community commerce

Speakers

Marcel Hollerbach

Chief Innovation Officer

Productsup

Marcel Hollerbach ist Chief Innovation Officer und Mitgründer von Productsup, der führenden Plattform für Enterprise-Feed-Management. Als CIO transformierte er das Berliner Start-up zu einer globalen Cloud-SaaS-Plattform in über 30 Ländern.
Saniah Ahmed

TikTok Global E-Commerce Partnership Development

TikTok

Saniah Ahmed leitet die Agentur- und Partnerentwicklung für TikTok Shop in Deutschland. Mit über drei Jahren Erfahrung beim Ausbau von TikTok Shop in UK unterstützt sie Marken und Partner dabei, ihre Geschäfte in der EU erfolgreich zu starten, zu optimieren und zu skalieren.