Powering product experiences for the automotive industry
Friction in automotive feed management and syndication
Complex product data
The automotive industry deals with a vast amount of data, from vehicle specifications (e.g., make, model, year, engine, etc.) and parts information (e.g., numbers, compatibility, dimensions, etc.) to technical details, such as diagrams and schematics. This information often comes from various sources with inconsistent formatting and missing data points
Multichannel management
Auto companies syndicate their offerings to a wide variety of advertising platforms, like Google and Facebook, and publish their catalogs on online marketplaces, like eBay Motors and Amazon Automotive. Each channel has specific data requirements and formats, making it difficult to create and maintain optimized and engaging offers.
Frequent data updates and compliance
With constant changes in product availability, pricing, technical specifications, and regional regulations (like emissions standards or safety certifications), keeping product catalogs accurate, up-to-date, and compliant across multiple markets is a continuous challenge—especially when data needs to reflect real-time inventory, recalls, or legal requirements.
Productsup’s frictionless feed management and syndication platform
Competitive advantages of Productsup’s automotive catalog solutions
Accelerate time-to-market
Launch vehicle ads and listings faster to outpace competitors with streamlined workflows for product data management and syndication.
- Map product attributes automatically to speed up data sourcing and cleaning
- Publish product content across multiple channels, including local inventory ads, seamlessly
- Set up new channels in minutes, rather than weeks, and optimize ads based on availability, pricing, and seasonal offers
- Ensure your internal teams, partners, and dealers have immediate access to your most up-to-date automotive catalogs with our Content Portal
