Commerce trends: 2025 and beyond

With 2025 fast-approaching, the commerce industry is on course for another year of accelerated innovation. We saw a multitude of trends and new technologies impact consumer behavior this year, so the questions businesses have already started asking are — What does 2025 hold in store? What trends are set to stay, evolve, and storm our industry? More importantly, which of them will directly impact businesses in the coming months?

Watch this 30-minute webinar where Marcel Hollerbach, our Chief Innovation Officer, will take us through the latest trends in the commerce industry. From leveraging retail media networks for increasing brand visibility to the gradual evolution of new age social media (eg. TikTok, Reddit) into social commerce channels, we’ll discuss the top trends that are set to open newer avenues for businesses and directly impact their revenue in 2025.

Trends overview:

• How companies can leverage retail media networks to target specific audiences and boost ROAS
• The shifting dynamics of the search market, including Reddit’s plans to leverage its 500 million MAUs and 100,000 active communities to create a unique ecommerce experience
• Navigating data privacy amidst Google’s U-turn on third-party cookies
• How sustainability standards, such as Ecodesign for Sustainable Products Regulation (ESPR 2024), will impact the entire EU commerce market
• How AI-powered product content will be the X-factor in going global and boosting sales for ecommerce companies

…and many more revolutionary trends.

A must watch event for:

Ecommerce managers, digital marketing managers, social media managers, martech managers, performance marketing teams, and business owners looking to stay competitive in 2025.