Picture-perfect product data: How FotoCadeau boosted revenue with Productsup

Case

On a mission to make personal memories tangible, FotoCadeau was founded by a group of friends in Amsterdam who shared a passion for creativity and custom gifts. The online retailer specializes in transforming cherished photos into high-quality prints, personalized gifts, and unique home decor items. Their diverse product range includes everything from custom photo gifts to stylish wall art.

So, how did this idea from a group of friends grow to become a notable name in the European market?

FotoCadeau redefined the customer experience by producing everything on demand, allowing for endless design possibilities without inventory constraints. For instance, if a customer wants a personalized print of their family photo with a specific quote in a unique font, FotoCadeau can create it instantly, ensuring the product is tailored to their preferences without being limited by pre-made stock. This innovative approach has enabled FotoCadeau to cater to a broad audience and establish a strong foothold in the competitive custom decor space.

Challenges

• Lack of product syndication
• Lack of flexibility
• Platform glitches

In the custom gifting or decor business, not having pre-made stock presents unique challenges, particularly when it comes to managing product data. Since each item is made to order and product information often changes between customers and suppliers, it's hard to keep everything updated across multiple platforms, making it difficult to maintain accuracy. A major issue FotoCadeau faced was the lack of synchronization between their product data and marketplaces like Bol.com, Otto, and Kaufland. With frequent changes to product information, FotoCadeau struggled to update important information in a timely manner, such as delivery times, discount offers, price changes, etc., especially during its revenue-generating peak season, leading to penalties during this period.

Additionally, the previous marketplace integration system that they were using had significant issues with product previews, often crashing when the team attempted to check listings before exporting them. This unreliability made it difficult to ensure the accuracy and quality of their product feed, ultimately impacting their ability to launch products effectively.

Lastly, FotoCadeau also relied on significant technical involvement whenever they wanted to change information in their system. Adjusting standardized order data often required IT support, which slowed down processes and limited their agility.

Solutions

• Automapping data attributes with rule boxes
• Less reliance on IT developer support
• More customization in export channels

To solve their product data management challenges, FotoCadeau turned to Productsup, seeking a platform that could enhance efficiency and provide greater flexibility. Unlike their previous integrator, our platform offers a tailored solution that aligns seamlessly with FotoCadeau’s selective sales strategy. This approach empowers them to manage a diverse range of product listings with ease, supporting their business goals without compromising on scalability or adaptability.

Our product-to-consumer (P2C) platform allows FotoCadeau to manipulate product data easily, enabling them to tailor listings for various marketplaces, which enhances their operational efficiency.

Additionally, with rule box features, the platform enables the team to seamlessly adjust data feeds and automatically map data attributes while meeting all channel requirements. This significantly reduces manual work and technical support involvement and ensures consistent, high-quality product data.

With Productsup, FotoCadeau can export specific products that have changed, rather than re-exporting the entire catalog each time. This selective exporting process makes data management faster and more efficient, as it focuses solely on updates, saving both time and resources.

Results

Since partnering with Productsup, FotoCadeau has seen a remarkable improvement in operational efficiency, especially in data management and export processes. Key impacts include:

• ✅ Revenue growth: With improved product data management and sales channel success, Productsup boosted FotoCadeau’s revenue by 1.5x compared to last year.
• ✅ Channel optimization and accelerated market reach: Bol.com, Otto, and Kaufland have become key channels for FotoCadeau. Otto, in particular, has delivered strong results with minimal effort required on FotoCadeau’s part, achieving a 1.75x revenue growth. Thanks to the export integration provided by the Productsup platform, which cuts down processing time and keeps listings updated without full catalog exports.
• ✅ Faster product launches: Productsup’s streamlined attribute mapping and automation features enabled FotoCadeau to reduce the time it takes to get new products live on marketplaces. With automated mapping and rule boxes, they can now launch products on new channels faster, ensuring a high standard of product data quality.
• ✅ Improved support experience: The Productsup team’s quick response times and proactive support allowed for smoother daily operations, especially during high-traffic periods. That, combined with the autonomy to manage product data without reliance on their own internal IT team, accelerated FotoCadeau’s content updates significantly.

Looking ahead, FotoCadeau aims to expand into new markets leveraging Productsup’s platform capabilities, such as Kaufland in Poland and Austria, while exploring platforms like CDiscount, Fnac, and Amazon. Leveraging Productsup’s category templates will further streamline their growth strategy and enhance operational efficiency in 2025 and beyond.