Marketing budgets are being slashed around the globe as the global economic downturn begins to bite. With many fashion retailers already revising their growth targets downwards, it’s time for organizations to consolidate what they have and seize the huge opportunities that smart product catalog management can bring to their businesses.
Smart product content management will find the gold that has been buried in your company’s product data all the time. By automating almost all of your product information tasks and centralizing your marketing assets, you will save time and resources that were wasted on labor-intensive tasks, giving you the opportunity to focus your efforts on adding channels or even markets for your products.
1. Clear all data bottlenecks with AI-based automation
AI and machine-learning systems can aggregate, merge, and organize hundreds of thousands of SKUs into complete and channel-ready files within minutes. Automation will save you huge amounts of time and precious resources by getting rid of nearly all labor-intensive manual tasks. Imagine a marketeer having the ability to launch a new product range on multiple channels and markets in a matter of minutes rather than days or weeks?
Move all of your product data and marketing assets to one central source
By centralizing all of your product data feeds in one dashboard, you can ensure brand messaging consistency and tone across all touchpoints, channels, and markets. Managing your product data from one platform gives you total control over your product catalogs and makes it easy to create sales events and seasonal campaigns in minutes.
2. Ensuring accuracy on all listing and touchpoints is key to creating top shopping experiences
Export perfect product descriptions, images, videos and information that match each channel’s requirements and recommendations every time. A comprehensive product-to-consumer (P2C) platform will automatically check all feeds for accuracy and consistency before exporting or updating data to a channel.
3. Eliminate stock outs with synchronized product updates across all channels
Never sell ‘out of stock’ items and have to pay the penalties or risk bad consumer ratings again. Schedule multiple file updates to each channel daily and ensure your stock levels are always up to date. Order synchronization is your key to delivering an excellent shopping experience on all marketplaces and channels where you sell.
4. Lower return rate with perfect product data on all platforms
A high percentage of returns are triggered by inaccurate or incomplete product data, including missing images, sizes, or simply the wrong data for that product being displayed due to commerce anarchy. By ensuring your product data is always accurate and complete – according to each channel’s requirements.
5. Give your customers and consumers the full transparency they now demand
Genuine aspirations for more sustainability in fashion are some of the most important considerations for many Millennials and Gen Z when choosing a brand to buy from. P2C platforms can be used to give fashion retailers a high level of transparency into their products’ ecosystems, from manufacturers to designers and all the way to the end consumers.
Meet the new generation of product-to-consumer solutions
The Productsup P2C platform can implement all of the above recommendations and much more. P2C platforms can be easily integrated into any ecommerce ecosystem and will revolutionize how you aggregate, merge and enrich your product data, creative assets and marketing campaigns.
Productsup P2C Fashion feed management is already working for over 900 global brands, including Thule, Eileen Fisher, Puma, NHS Inc., Vestiaire, and many more. Download our free Fashion product data feed management and social commerce guide, “Fire up your fashion feeds!”