P2C Transformation

    A product-to-consumer (P2C) transformation offers businesses a new approach to management challenges.

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    The journey from supplier to buyer has become infinitely complex. Most businesses are facing a daily struggle to manage the exceedingly difficult paths between products and consumers. A product-to-consumer (P2C) transformation offers businesses a new approach to management challenges. From digitally-native hyperscale retailers, online platforms, and marketplaces to global and local brands, manufacturers, retailers, and service providers, all businesses benefit from a P2C approach.

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    The P2C Maturity Model whitepaper

    Full P2C transformation involves getting the right P2C management tech stack deployed successfully in all operating geographies right up to the establishment of a multiple global product information value chain process management system. Download our whitepaper on the Productsup Product-to-consumer Maturity Model and learn how P2C transformation can benefit your business.

    Download the whitepaper

    The commerce shortfall

    Download this free report to learn what over 5000 consumers around the world expect from sellers and suppliers in terms of sustainable shopping, hybrid shopping experiences, and the metaverse.

    Read the report

    Join one of the expert sessions

    For ecommerce success tomorrow, think P2C today

    Talk to us about how a winning P2C strategy can help secure continued ecommerce success.

    More P2C resources for commerce success

    • The P2C transformation journey
      The P2C transformation journey

      A product-to-consumer strategy will help businesses to transform their commerce and thrive with a new approach to strategic management challenges.

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      The P2C report: Radically rethinking commerce

      Read the findings from Coleman Parkes’ survey of 750 senior decision-makers involved in managing product information.