Powering product experiences for travel and hospitality
Friction in travel data feed management and syndication
Complex inventory
The travel and hospitality industry deals with highly dynamic product data, such as fluctuating prices, real-time availability, and various service options (e.g., hotel rooms, flight seats, etc.) Maintaining accuracy and consistency across multiple booking platforms and advertising channels is a major challenge.
Multichannel management
Travel companies syndicate their offerings to a wide variety of online travel agencies, search engines, and social media platforms. Each channel has specific data requirements and formats, making it difficult to create and maintain optimized and engaging offers.
Large-scale personalization
Reaching the right traveler with relevant offers at the right time is crucial. Delivering personalized travel options through dynamic advertising is challenging to achieve at scale.
Productsup’s frictionless feed management and syndication platform
Competitive advantages of Productsup’s travel data feed solutions
Accelerate time-to-market
Launch products faster to outpace competitors with streamlined workflows for product data management and syndication.
- Map product attributes automatically to speed up data sourcing and cleaning
- Publish product content across multiple channels seamlessly
- Set up new channels in minutes, rather than weeks
Reach new audiences
Expand your reach to new customer segments effortlessly.
- Connect directly with global advertising channels, search engines, marketplaces, and more
- Leverage retail media networks through partners like Criteo to create retargeting campaigns and new revenue streams
- Gain visibility into performance insights through direct integrations with tools like Google Analytics to improve targeting
Increase conversions
Turn browsers into buyers with optimized product experiences.
- Deliver consistent, accurate product information that builds trust and reduces confusion among your customers
- Enhance product content using AI to tailor for specific audiences and optimize for SEO
- Deliver relevant, timely product ads at-scale using our dynamic creative optimization tool
Discover how...
Proven success in data feed management for leading travel brands worldwide
Productsup opens up a whole new world of opportunities for building custom solutions for any advertising channel. I can easily edit or update images in one place and know they'll be edited everywhere, without having to rely on another department or agency.
Considering our business complexity, we initially struggled to apply our business logic to the Productsup platform. After successfully onboarding, we began to rely on Productsup more and more. It’s now a key pillar of our feed management centralization strategy.
