There has been a lot of talk lately around social commerce and the "buy button" revolution: the ability for shoppers to make purchases directly on various social media platforms.
To give you an overview of it all, our new white paper, "Social Goes Shopping," discusses the latest e-commerce trends and developments for Pinterest, Instagram, Twitter, Facebook and Google.
In this white paper, you will learn:
- How the different Buy buttons work for each channel
- Benefits and drawbacks of the different Buy button programs
- The direction each channel is planning to go in and what to look out for next
- What the experts have predicted for the e-commerce success of each of the channels
- Which trends in e-commerce are here to stay: how Millennials prefer to buy products online
- What to look out for in the future of e-commerce and how to prepare