## Privacy policy We welcome you to our website and are pleased about your interest. The protection of your personal data is very important to us. Therefore, we conduct our business in compliance with applicable laws on data privacy protection and data security. We would like to inform you in the following about which data of your visit is used for which purposes. ### Controller for processing according to GDPR The controller responsible within the meaning of the General Data Protection Regulation and other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is: Products Up GmbH
Alex-Wedding-Straße 5
10178 Berlin
https://www.productsup.com/
info@productsup.com
+49 (0) 30 60 98 5355
### Data protection officer Nils Möllers
Keyed GmbH
Siemensstraße 12
48341 Altenberge, Westfalen
info@keyed.de
+49 (0) 2505 - 639797
https://keyed.de
### 1. What are personal data? The term personal data is defined in the Bundesdatenschutzgesetz (Federal Data Protection Act) and the GDPR. According to these laws, these are individual details about personal or factual circumstances of a specific or identifiable natural person. This includes, for example, your civil name, your address, your telephone number or your date of birth. Find out more about what exactly data protection is [here](https://www.keyed.de/blog/was-ist-datenschutz/). ### 2. Scope of anonymous data collection and data processing Unless otherwise stated in the following sections, no personal data is collected, processed or used when using our websites. However, by using analysis and tracking tools, we learn certain technical information based on the data transmitted by your browser (e.g. browser type/version, operating system used, web pages visited on our website incl. length of stay, previously visited website). We evaluate this information for statistical purposes only. ### 3. Legal basis for the processing of personal data

Where we obtain the consent of the data subject for processing operations involving personal data, Art. 6 (1) lit. a) EU General Data Protection Regulation (GDPR) serves as the legal basis for the processing of personal data.
Art. 6 (1) lit. b) GDPR serves as the legal basis for the processing of personal data required for the performance of a contract to which the data subject is a party. This also applies to processing operations necessary for the performance of pre-contractual measures.
Insofar as the processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 (1) lit. c) GDPR serves as the legal basis.
In cases where vital interests of the data subject or another natural person make it necessary to process personal data, Art. 6 (1) lit. d) GDPR serves as the legal basis.
If the processing is necessary to safeguard a legitimate interest of our company or of a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 6 (1) lit. f) GDPR serves as the legal basis for the processing.

### 4. Use of cookies The internet pages of Products Up GmbH use cookies. [Cookies](https://keyed.de/blog/cookies/) are data that are stored by the Internet browser on the user's computer system. The cookies can be transmitted to a page when it is called up and thus enable the user to be assigned to it. Cookies help to simplify the use of Internet pages for the user. It is possible to object to the setting of cookies at any time by changing the setting in the Internet browser accordingly. Set cookies can be deleted. Please note that if cookies are deactivated, it may not be possible to use all functions of our website to their full extent. The user data collected in this way is pseudonymized by technical precautions. It is therefore no longer possible to assign the data to the calling user. The data is not stored together with other personal data of the users. When accessing our website, users are informed by an info banner about the use of cookies for analysis purposes and are referred to this data protection declaration. In this context, there is also a note on how the storage of cookies can be prevented in the browser settings. The legal basis for the processing of personal data using technically necessary cookies is Art. 6 (1) (f) GDPR. The legal basis for the processing of personal data using cookies for analysis purposes is Art. 6 (1) (a) GDPR if the user has given his or her consent. For information on whether and to what extent cookies are used on our website, please refer to our cookie banner and our notes in this data protection declaration. #### Google Analytics 4 __Description and purpose__ This website uses the "Google Analytics 4" service, which is provided by Google LLC, to analyze website usage by users. The service uses "cookies" - text files that are stored on your terminal device. First party cookies are used for this purpose. With a first party cookie, the user can only be recognized by the site from which the cookie originated, not across multiple domains. The information collected by the cookies is usually sent to a Google server in the USA and stored there. If necessary, Google Analytics is used on this website with the code "gat.anonymizeIp();" to ensure anonymized collection of IP addresses (so-called IP masking). Please also note the following information on the use of Google Analytics: The IP address of users is shortened within the member states of the EU and the European Economic Area. This shortening eliminates the personal reference of your IP address. For EU citizens, the IP address is also only used to derive location data and then deleted again. You also have the option to activate or deactivate the collection of detailed location and device data for individual regions (tracking settings). As part of the order processing agreement that the website operators have concluded with Google LLC, the latter uses the collected information to create an evaluation of website use and website activity and provides services associated with internet use. __Legal basis__ The legal basis for the processing of your personal data is Art. 6 (1) (a) GDPR. __Recipient__ The recipient of your personal data is Google LLC. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). __Transfer to third countries__ The personal data will be transferred to the United States. The transfer is subject to appropriate safeguards pursuant to Art. 46 GDPR. We have concluded standard contractual clauses with the data importer for this purpose. In addition, we are aware of our responsibility and, where necessary, take further measures to protect the rights and freedoms of natural persons to ensure the protection of personal data. Duration of data storage Data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion as defined in Art. 17 (1) GDPR. The maximum storage period is 14 months. __Revocation__ You have the right to revoke your consent at any time, cf. Art. 7 (3) p. 1 GDPR. This can be done informally and without giving reasons and is effective for the future. The revocation of consent does not affect the lawfulness of the processing carried out until the revocation. Further information on this can be found above in our privacy policy under "Rights of data subjects". __Contractual and legal obligation__ There is no contractual or legal obligation for the provision of the data. __Further data protection information__ Further information on the processing of your personal data can be found here: - [https://support.google.com/analytics/answer/6004245?hl=de ](https://support.google.com/analytics/answer/6004245?hl=de) - [https://policies.google.com/privacy?hl=de&gl=de](https://policies.google.com/privacy?hl=de&gl=de) . #### Google Ads and Conversion Tracking __Description and Purpose__ To draw attention to our current projects and developments, planned activities and services, we run Google AdWords ads and use Google Conversion Tracking to do so. Google AdWords (Google Ads) is a service of Google LLC. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). These ads appear after searches on web pages in the Google advertising network. We have the ability to combine our ads with specific search terms. We also use AdWords remarketing lists for search ads. This enables us to adapt search ad campaigns for users who have already visited our website. Through the services, we have the ability to combine our ads with specific search terms or to serve ads to previous visitors, such as advertising services that visitors have viewed on our site. For interest-based offers, an analysis of online user behavior is necessary. Google uses cookies to perform this analysis. When clicking on an advertisement or visiting our website, Google sets a cookie on the user's computer. This information is used in order to be able to address the visitor in a targeted manner in a subsequent search query. Further information on the cookie technology used can also be found in Google's notes on website statistics and in the data protection regulations. With the help of this technology, Google and we as customers receive information about when a user has clicked on an advertisement and been redirected to our websites to contact us via the contact form. Google and we as a customer also use Google's referral numbers to obtain information about when a user clicks on one of our phone numbers on the web and contacts us by phone. The information obtained in this way is used exclusively for statistical evaluation for ad optimisation. We do not receive any information that can be used to identify visitors personally. The statistics provided to us by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were redirected to a page on our website that has a conversion tag. These statistics allow us to see which search terms lead to the most frequent clicks on our ads and which ads lead to users contacting us via the contact form or by phone. With regard to telephone contact by interested parties or customers, the statistics provided by Google include the start time, end time, status (missed or received), duration (seconds), area code of the caller, telephone costs and call type. __Legal Basis__ The legal basis for the processing of your personal data is Art. 6 (1) (a) GDPR. __Recipient__ The recipient of your personal data is Google LLC. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA), where applicable. The data controller responsible for processing your information will depend on your habitual residence, unless otherwise stated in the privacy notice of a particular service: - Google Ireland Limited for users of Google services who are habitually resident in the European Economic Area or Switzerland. - Google LLC for users of Google services who are habitually resident in the United Kingdom. __Transfers to Third Countries__ The personal data is transferred to the USA (server location). The transfer is subject to appropriate safeguards according to Art. 46 of the GDPR. For this purpose, we have concluded Standard Contractual Clauses (SCC) according to Art. 46 (2) (c) GDPR with the data importer. In addition, we are aware of our responsibilities and, to the extent necessary to protect the rights and freedoms of natural persons, we take further measures to ensure the protection of personal data. __Duration of Data Storage__ Data is deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. In addition, the data will be deleted if you exercise your right to erasure pursuant to Art. 17 (1) GDPR. __Revocation__ You have the right to revoke your granted consent at any time, cf. Art. 7 (3) p. 1 GDPR. This can be done informally and without giving reasons and is effective for future activities. The revocation of consent does not affect the lawfulness of the processing carried out until the revocation was communicated. Further information on this can be found above in our privacy policy under "Rights of data subjects". __Contractual and Legal Obligation__ There is no contractual or legal obligation to provide the data. __Further information on data protection__ Here you will find further information on processing of your personal data: [www.google.com/policies/privacy/](https://www.google.com/policies/privacy/) #### Meta-Pixel __Description and Purpose__ To recognize your user behavior, we use the so-called Meta-pixel from Meta Platforms Inc.. 1 Hacker Way, Menlo Park, California 94025, USA. This is an analysis tool with which the effectiveness of the advertising can be measured. It is a code snippet for the website, which can be used to measure, optimize and build up for advertising campaign target groups. Conversion measurement allows us to track what people do after they see our Facebook ads across devices (including mobile phones, tablets and desktop computers). By creating a Meta-pixel and adding it to our pages where conversions are made (e.g., the Purchase Confirmation page), we can determine which people are making conversions based on our Facebook Ads. The pixel is used to further monitor the actions that people take after clicking on our ads. It allows us to determine on which device our customers saw the ad and on which devices they ultimately performed the conversion. According to Facebook, the data collected includes - __HTTP headers__ HTTP headers contain a variety of information that is sent over a standard web protocol between any browser request and any server on the Internet. HTTP headers contain information such as IP addresses (which in Germany can only be evaluated at the general country level), information about the web browser, page location, document, URI reference and user agent of the web browser. - __Pixel-specific data__ This includes the pixel ID and Facebook cookie data used to associate events with a specific Facebook advertising account and to associate it with a person known to Facebook. - __Optional values__ Developers and marketers can optionally send additional information about the visit through standard and custom data events. Typical custom data events include information about whether a purchase was made on a page, conversion value, and more. For more information about custom data events, click here. With your consent, we use the "visitor action pixel" of Metaplatforms Inc., 1 Hacker Way, Menlo Park, California 94025, USA or if you are located in the EU, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, within our website. This conversion tool allows us to track your actions after you have seen or clicked on a Facebook advertisement. This is used to monitor and analyze the effectiveness of our Facebook Ads for statistical and market research purposes. Although we can only recognize this data in anonymized form, Facebook also stores and processes this data. What exactly Facebook does with this data is not known to us, but it can be assumed that Facebook can and will link this data to your Facebook account. Thus, Facebook can use this information for the purpose of advertising, market research and demand-oriented design of Facebook pages. For this purpose, Facebook and its partners create usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook. Cookies can also be stored on your PC for this purpose. For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to the Facebook data protection information. The data may be merged with other Facebook services, such as Custom Audiences. __Extended adjustment__ Advertisers can optionally enable the advanced Meta-pixel matching feature by sending encrypted information such as email address or phone number to Facebook. Advertisers can send one or more of the following identifiers for matching: Email address, phone number, first name, last name, city, state, zip code, date of birth, or gender. __Legal Basis__ The legal basis for the processing of your personal data is Art. 6 (1) (a) GDPR. __Recipient__ The recipient of your personal data is Meta Platforms Inc. (1 Hacker Way, Menlo Park, California 94025, USA) and Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland), where applicable. __Transfer to Third Countries__ The personal data is transferred to the USA. The transfer is subject to appropriate safeguards according to Art. 46 GDPR. For this purpose, we have concluded Standard Contractual Clauses (SCC) according to Art. 46 (2) (c) GDPR with the data importer. In addition, we are aware of our responsibilities and, to the extent necessary to protect the rights and freedoms of natural persons, we take further measures to ensure the protection of personal data. __Duration of Data Storage__ Data is deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. In addition, the data will be deleted if you exercise your right to erasure pursuant to Art. 17 (1) GDPR. __Revocation__ You have the right to revoke your granted consent at any time, cf. Art. 7 (3) p. 1 GDPR. This can be done informally and without giving reasons and is effective for future activities. The revocation of consent does not affect the lawfulness of the processing carried out until the revocation was communicated. Further information on this can be found above in our privacy policy under "Rights of data subjects". __Contractual and Legal Obligation__ There is no contractual or legal obligation to provide the data. __Further information on data protection__ Here you will find further information on processing of your personal data: [https://www.facebook.com/about/privacy ](https://www.facebook.com/about/privacy) You can find more information on the Meta-pixel here: [https://de-de.facebook.com/business/help/742478679120153?id=1205376682832142 ](https://de-de.facebook.com/business/help/742478679120153?id=1205376682832142) #### Hubspot __Description and purpose__ We use HubSpot (HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland) for our online marketing activities. This is an integrated software solution that we use to cover various aspects of our online marketing. These include, among other things: Email marketing (newsletters and automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (e.g. traffic sources, access, etc.), contact management (e.g. user segmentation and CRM), landing pages and contact forms. Our registration service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information, as well as the content of our website, is stored on the servers of our software partner HubSpot. We may use this information to contact visitors to our website and to determine which of our company's services are of interest to them. All information collected by us is subject to this privacy policy. We use all the information we collect solely to optimize our marketing efforts. __Legal basis__ The legal basis for the processing of your personal data is Art. 6 Para. 1 lit. a) (consent for live chat, newsletter and other performance measurements) and lit. f) GDPR. Our legitimate interest in the use of this service is to optimize our customer service and manage our contact data. __Recipient__ The recipient of your personal data is HubSpot (2nd Floor 30 North Wall Quay, Dublin 1, Ireland). __Transfer to third countries__ It cannot currently be ruled out that personal data may be transferred to the United States of America. Since July 10, 2023, there has been an adequacy decision for the USA (EU-US Data Privacy Framework). The parent company Hubspot Inc. has a corresponding certification according to the EU-US Data Privacy Framework, which is why an adequacy decision exists for third-country transfers to the USA to HubSpot Inc. __Duration of data storage__ The data will be deleted as soon as it is no longer required for the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 (1) GDPR. __Revocation and objection__ In the case of processing on the basis of Art. 6 (1) point a GDPR, you have the right to withdraw your consent at any time, cf. Art. 7 (3) p. 1 GDPR. This can be done informally and without stating reasons and will be with effect for the future. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. Further information on this can be found above in our privacy notice under “Rights of data subjects”. In the case of processing based on Art. 6 (1) point f GDPR, you have the right to object to the processing of your personal data at any time pursuant to Art. 21 (1) GDPR. If you exercise your right to object, your personal data will no longer be processed for this purpose. Further information on this can be found above in our privacy notice under “Rights of data subjects”. __Contractual and legal obligation__ There is no contractual or legal obligation to provide the data. __Further privacy notes__ Further information on the processing of your personal data can be found here: [https://legal.hubspot.com/privacy-policy](https://legal.hubspot.com/privacy-policy) #### LinkedIn Insight Tag __Description and purpose__ On our website, we use the LinkedIn Insight Tag service of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. This service sets a cookie that is stored on your device. This allows LinkedIn to collect data such as device properties, browser properties, URL, referrer URL, timestamp, and IP address. All collected data is encrypted and pseudonymized within seven days. The service allows us to target advertising, create anonymous audiences, and display aggregated demographic information about our website visitors. __Legal basis__ The legal basis for the processing of your personal data is Art. 6 (1) (a) GDPR. __Recipient__ The recipient of your personal data is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, where applicable. __Transfers to third countries__ By using the service, personal data may be transferred to a third country. In the event of a transfer of personal data, the provider shall ensure the level of protection in accordance with the GDPR by complying with Art. 44 et seq. GDPR. If no adequacy decision is applicable with the third country in which the data importer is based, the transfer is subject to appropriate safeguards. If you have any queries, please feel free to contact our data protection officer. __Duration of Data Storage__ Data is deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. In addition, the data will be deleted if you exercise your right to erasure pursuant to Art. 17 (1) GDPR. __Revocation__ You have the right to revoke your granted consent at any time, see. Art. 7 (3) p. 1 GDPR. This can be done informally and without giving reasons and is effective for future activities. The revocation of consent does not affect the lawfulness of the processing carried out until the revocation was communicated. Further information on this can be found above in our privacy policy under "Rights of data subjects". __Contractual and legal obligations__ There is no contractual or legal obligation to provide the data. __Further information on data protection__ Here you will find further information on processing of your personal data: [https://www.linkedin.com/legal/privacy-policy?trk=content_footer-privacy-policy](https://www.linkedin.com/legal/privacy-policy?trk=content_footer-privacy-policy) #### Cloudflare __Description and purpose__ The operator of this website uses the functions of CloudFlare. Provider is CloudFlare, Inc. 665 3rd St. 200, San Francisco, CA 94107, USA. CloudFlare offers a so-called worldwide distributed content delivery network with DNS. Technically, the transfer of information between your browser and our web pages is routed through the CloudFlare network. CloudFlare is able to analyze the data traffic between users and our websites, for example to detect and ward off attacks on our services. In addition, CloudFlare may store cookies on your computer for optimization and analysis purposes. The following personal data are processed: Information about visitors and/or authorized users of domains, networks, websites, application interfaces ("APIs") or applications of a customer, IP addresses. __Legal basis__ The legal basis for the processing of your personal data is Art. 6 (1) (a) GDPR (cookie setting) and Art. 6 (1) (f) GDPR (processing for the purpose of analysis and defense against attacks on the services). In the case of processing based on Art. 6 (1) (f) GDPR, the legitimate interest lies in the secure and effective provision and implementation of our services. __Recipient__ The recipient of your personal data is Cloudflare Germany GmbH, Rosental 7, c/o Mindspace, 80331 Munich Germany, where applicable. __Transfer to third countries__ The personal data is transferred to the United States (Cloudflare's Headquarters). The transfer is subject to appropriate safeguards according to Art. 46 GDPR. For this purpose, we have concluded standard contractual clauses with the data importer. In addition, we are aware of our responsibilities and, to the extent necessary to protect the rights and freedoms of natural persons, we take further measures to ensure the protection of personal data. __Duration of data storage__ Data is deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. In addition, the data will be deleted if you exercise your right to erasure pursuant to Art. 17 (1) GDPR. __Revocation and Objection__ If your personal data is processed on the basis of Art. 6 (1) (a) GDPR, you have the right to revoke your granted consent at any time, cf. Art. 7 (3) p. 1 GDPR. This can be done informally and without giving reasons and is effective for future activities. The revocation of consent does not affect the lawfulness of the processing carried out until the revocation was communicated. Further information on this can be found above in our privacy policy under "Rights of data subjects". If the Legal basis for the processing of your personal data is Art. 6 (1) (f) GDPR you have the right to object to the processing of your personal data at any time, In accordance with Art. 21 (1) GDPR. If you exercise this right, processing for this purpose will no longer take place. For more information, please see "Data subject rights" in our Privacy Policy. __Contractual or legal obligation__ There is no contractual or legal obligation to provide the data. __Further information on data protection __ Here you will find further information on processing of your personal data: [https://www.cloudflare.com/de-de/gdpr/introduction/](https://www.cloudflare.com/de-de/gdpr/introduction/) #### fraud0 __Description and purpose__ We use fraud0, a service provided by fraud0 GmbH (Sendlinger Straße 7, 80331 Munich, Germany), to detect invalid traffic, fake impressions, fake clicks, and other forms of advertising fraud. The service allows us to verify whether our ads are seen and interacted with by real users or by automated bots, helping us to improve and secure our online marketing activities. fraud0 uses JavaScript pixel technology to collect browser and device information (e.g., device type, model, OS version, browser version, IP address, screen resolution, plugins, language settings, referrer URL, and others), as well as behavioral data (e.g., click paths, session duration, visit timestamps). This data is used solely to analyze and reduce fraudulent and low-quality traffic. We do not receive personal data from fraud0, but only a classification of traffic quality in our admin interface. fraud0 processes data exclusively on our behalf and based on a data processing agreement in accordance with Art. 28 GDPR. __Legal basis__ The legal basis for this processing is Art. 6 (1) (f) GDPR. Our legitimate interest lies in preventing advertising fraud, improving the effectiveness of our marketing campaigns, and ensuring efficient use of our advertising budget, in accordance with Recital 47 of the GDPR. In some cases, fraud0 services may be used on the basis of consent in accordance with Art. 6 (1) (a) GDPR. __Recipient__ The recipient is fraud0 GmbH, Sendlinger Straße 7, 80331 Munich, Germany. __Transfer to third countries__ The processing takes place exclusively within the European Union. Data is stored on Google servers located in the EU and is generally not transferred to Google servers in the United States. __Duration of data storage__ Data collected by fraud0 is stored for up to one year for the purpose of further bot analysis and is then deleted unless required otherwise by law. __Right to object__ You have the right to object to the processing of your personal data by fraud0 at any time pursuant to Art. 21 (1) GDPR. The objection can be made informally and without giving reasons and is effective for future processing. __Contractual and legal obligation__ There is no contractual or legal obligation to provide your data. __Further information on data protection__ Further information on the processing of your personal data by fraud0 and contact details of the data protection officer can be found here: [https://fraud0.com/privacy-policy ](https://fraud0.com/privacy-policy) #### Cookiebot __Description and purpose__ We use the consent management tool Cookiebot provided by Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark. Cookiebot displays a cookie banner when you first visit our website, allowing you to manage your consent for the use of cookies and cookie categories. You can also revisit and adjust your cookie preferences at any time. When using Cookiebot, the following data is processed and stored in separate cookies: your anonymised IP address, the date and time of your consent, browser information, the URL from which consent was given, a random and encrypted key, and your consent status serving as proof of consent. The purpose of this processing is to ensure legally compliant collection and documentation of cookie consent. __Legal basis__ The legal basis for processing your data is our legitimate interest pursuant to Art. 6 (1) (f) GDPR in ensuring the compliant management of user consents for the use of cookies on our website. __Recipient__ The recipient is Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark. Transfer to third countries No personal data is transferred to third countries in the context of using Cookiebot. __Duration of data storage__ The consents collected via Cookiebot are stored for a period of 12 months and are automatically deleted afterwards, unless a shorter deletion period is chosen by you or required by law. __Right to object__ You may object to the processing of your personal data at any time in accordance with Art. 21 (1) GDPR. You can also revoke your cookie consent by revisiting the cookie settings on our website. __Contractual and legal obligation__ There is no contractual or legal obligation to provide the data. Further information on data protection Further information on the processing of your personal data by Cookiebot can be found here: [https://www.cookiebot.com/en/privacy-policy/ ](https://www.cookiebot.com/en/privacy-policy/) #### Google Tag Manager __Description and purpose__ We use Google Tag Manager, a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Tag Manager enables the integration and management of website tags via an interface. The service itself does not set cookies and does not collect personal data. However, it may trigger other tags that collect data. Google ensures that the data, including any IP addresses processed through Google Analytics or similar services, is pseudonymised and not merged with other Google data. __Legal basis__ The legal basis for processing your personal data is your consent under Art. 6 (1) (a) GDPR. __Recipient__ The recipient is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. __Transfer to third countries__ A transfer of data to the United States takes place. The transfer is safeguarded by appropriate measures in accordance with Art. 46 GDPR, including the use of Standard Contractual Clauses (SCCs). Where necessary, we implement additional technical and organisational measures to protect your personal data. __Duration of data storage__ Data is deleted as soon as it is no longer necessary for the purposes for which it was collected. Additionally, your data will be deleted if you exercise your right to erasure in accordance with Art. 17 (1) GDPR. __Revocation__ You may revoke your consent at any time with effect for the future, pursuant to Art. 7 (3) GDPR. Revocation does not affect the lawfulness of the processing carried out until the time of revocation. __Contractual and legal obligation__ There is no contractual or legal obligation to provide your data. __Further information on data protection__ Further information on how Google processes personal data can be found at: [https://policies.google.com/privacy?hl=en](https://policies.google.com/privacy?hl=en) #### Contentful __Description and purpose__ We use Contentful, a content management platform provided by Contentful GmbH, Max-Urich-Straße 3, 13355 Berlin, Germany, to create, manage and deliver digital content on our website. Contentful processes personal data on our behalf to help us organize content, manage media assets, and personalize our digital services. The main purpose of using Contentful is to deliver a consistent and efficient user experience by enabling dynamic content management. __Legal basis__ The legal basis for processing your personal data is our legitimate interest pursuant to Art. 6 (1) (f) GDPR in the efficient design and management of our website and digital services. __Recipient__ The recipient is Contentful GmbH, Max-Urich-Straße 3, 13355 Berlin, Germany. __Transfer to third countries__ Depending on the service configuration, data may be transferred to third countries (e.g. the United States). Where this is the case, Contentful ensures an appropriate level of protection through the use of Standard Contractual Clauses (SCCs) in accordance with Art. 46 GDPR and implements supplementary measures where necessary. __Duration of data storage__ Data is retained only as long as necessary for the purposes for which it was collected, and is deleted when no longer needed or when you exercise your rights to erasure pursuant to Art. 17 (1) GDPR. __Revocation and objection__ You have the right to object to the processing of your personal data on grounds relating to your particular situation at any time (Art. 21 GDPR). If you have provided consent for processing in specific cases, you may revoke it at any time with effect for the future (Art. 7 (3) GDPR). __Contractual and legal obligation__ There is no contractual or legal obligation to provide your data. __Further information on data protection__ Further information on how Contentful processes personal data is available here: [https://www.contentful.com/legal/privacy-at-contentful/privacy-notice/](https://www.contentful.com/legal/privacy-at-contentful/privacy-notice/)

Fabian Lahl

Blogs by Fabian Lahl