When managing thousands or even millions of products, each item has its own detailed descriptions, prices, color, texture, and many other various attributes that need to be cleaned and optimized for better performance across sales channels. The to-do list for making these adjustments is endless, and in some cases, quite technical. Of course, there are some coding shortcuts, but that would require programming knowledge. Any business trying to manage a global online presence knows that relying on IT and manual processes is unrealistic if you want to keep up with the pace set by modern commerce. So, what are marketers and ecommerce professionals to do? Luckily, today’s AI tools for managing [product content](https://www.productsup.com/glossary/term/product-content-management/) provide smart solutions to some of the most complex tasks. Let’s look at two of the more daunting, yet powerful use cases: regular expressions and Twigs. ## The complexity behind regular expressions and Twig templates __Understanding regular expressions__ Regular expressions are sequences of characters that define a search pattern. These patterns are used in various functions to find, extract and/or replace text, numbers, or defined elements. Regular expressions are widely used in data processing, web development, and content management. They allow users to perform complex text searches and manipulations quickly and efficiently. Ecommerce users can leverage regular expressions for various purposes, such as optimizing product descriptions, standardizing price formats, and categorizing products based on attributes. But for someone who isn’t well-versed in coding, crafting the correct regular expression pattern can feel like deciphering a foreign language. Regular expressions involve complex syntax and require a deep understanding of pattern matching. Even small mistakes in a regular expression pattern can lead to incorrect data processing, which might go unnoticed until greater problems emerge as a result. __Understanding Twig__ Twig is a flexible, fast, and secure template engine that allows users to integrate dynamic content into their templates, making it an essential tool for web development and content management. Twig templates are used when you need to generate dynamic content based on specific conditions or input data. For example, you can use Twig to display different content for different user groups or to format data consistently across multiple products. However, Twig requires knowledge of PHP and template logic. Crafting a template that dynamically changes content based on certain conditions involves a good understanding of both the template engine and the data it manipulates. Not only is this time-consuming, but it also requires precision to avoid errors that could disrupt the entire content display. To summarize, the common challenges of creating regular expressions and Twig templates are:

Complex syntax and pattern matching: The intricate syntax of regular expression patterns can be difficult to master, leading to errors and inefficiencies.
Dependency on IT support: Non-technical users often require help from IT teams, creating bottlenecks and slowing down workflows.
Time-consuming processes: Crafting and testing regular expression patterns and Twig templates manually takes considerable time and effort.
Potential for errors: Manual workflows are prone to error and even minor mistakes can cause significant disruptions in data processing and content display.
Limited accessibility: The steep learning curve restricts non-technical team members from leveraging these tools, reducing overall flexibility and responsiveness.

Want to see these tools in action? [Book a demo](https://www.productsup.com/book-a-demo/)

Ready to start leveraging these tools? [Get in touch](https://www.productsup.com/contact-us/)
Or, keep learning about AI-powered product content and Productsup’s full suite of AI features:

[Overview of all AI features within the Productsup platform](https://productsup.com/ai-powered-product-content/)

[Guide] [The state of smart commerce: AI’s impact on buying and selling](https://www.productsup.com/guides/the-state-of-smart-commerce/)

[Training course] [Working with regular expressions (Regex)](https://education.productsup.com/#/online-courses/c79d1879-b70f-44d6-8db1-d29d5da4f350)

[Training course] [Introduction to Twig](https://education.productsup.com/#/online-courses/4f2bc997-735f-4606-970b-a4291651c994)

Anja Dittrich

Blogs by Anja Dittrich

Regular expressions and Twigs: How Productsup’s AI tools create smarter product content journeys