Widen, an Acquia Company

Partenaires technologiques

About Widen, an Acquia Company

Established in 1948, Widen builds high-performing software that empowers organizations to create impactful, measurable, and consistent brand experiences. Its platform spans brand management, marketing resource management, and product information management solutions and has enabled over one million marketers, content creators, and technologists at over 660 global brands to better connect with audiences. Customers include Progressive, Zippo, Energizer, Trek, Zeiss, Salvation Army, Citizen Watch, the Atlanta Falcons, Carnival Cruise Line, Yankee Candle, FINCA, and many more.

Headquartered in Madison, Wisconsin, USA and with a European office in London, UK, Widen has the highest customer loyalty in the digital asset management (DAM) industry.

About the partnership

“Together, Widen and Productsup offer everything that brands need to create and distribute product listings without the usual busywork and bottlenecks. Productsup offers our customers an ideal platform to get from DAM+PIM to market.”

Jamie Liechty, Partner Manager, Widen, an Acquia Company

Widen, an Acquia Company on commerce complexity

“The impact of increased complexity in ecommerce is twofold. One, brands miss out on meeting customer expectations, leading to high product return rates and lower customer engagement post-sale. Two, teams are challenged to create a seamless customer experience using siloed tools and processes.”

Jamie Liechty, Partner Manager, Widen, an Acquia Company

Short Profile

Office locations

Madison, Wisconsin (US), London (UK)



Partnership type

Technology Partner


Digital asset management (DAM), product information management (PIM), brand management, marketing resource management (MRM)

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