Powering product experiences for wholesalers and distributors
Address challenges of product data management for wholesalers and distributors
Complex, fragmented product data sources
Product data often arrives in inconsistent formats from dozens or hundreds of suppliers. Manually consolidating this content slows down onboarding and increases the risk of errors.
Diverse and constantly changing channel requirements
Each sales channel and partner has its own taxonomy, compliance standards, and content needs, making consistent syndication difficult without automation.
Lack of scalability and manual processes
Spreadsheets and outdated tools can’t keep pace with large SKU volumes, leading to delays, limited visibility, and rising operational costs.
Discover how…
Smart feed management and syndication
powered by AI
Competitive advantages of Productsup’s feed management for wholesalers and distributors
Increase operational efficiency
Simplify product data workflows across your supplier network. Reduce errors, eliminate manual work, and get full control and visibility.
- Approve supplier catalogs faster with AI-powered attribute mapping
- Track data quality in real time with automated error detection
- Edit at scale with powerful bulk and rule-based adjustments
Grow your business faster
Expand your reach without expanding your workload. Productsup helps you scale syndication across all sales channels and geographies.
- Format product data to meet each channel’s requirements
- Import content from any source (e.g., spreadsheets, ERPs, or custom APIs)
- Reduce setup time with flexible imports and automated mapping
Boost marketing performance
Deliver rich, reliable product content to marketing channels and retailer platforms to increase visibility, engagement, and conversions.
- Connect with analytics platforms for actionable performance insights
- Test and improve feeds with built-in analyzers
- Optimize content quality at scale to drive better results
Explore more resources for wholesalers and distributors
[Guide] Choosing the right product content syndication tool
Make smarter decisions about your syndication tech stack using this list of questions to vet vendors.
[Report] The state of smart commerce
Discover how AI is shaping the future of B2B product content.
