Social Commerce Guide 2022
Social commerce resources

The 2022 social commerce guide

Reach your customers on their favorite platforms


Win the social commerce race

The webinar series brands and retailers need to navigate the increasingly complex social commerce landscape

Discover the webinar series

Explore our SOCIAL FORWARD webinar series

Register for the upcoming live webinars in this series or access previous on-demand sessions below
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    Navigate social commerce to hit your targets

    In this introductory session, Marcel Hollerbach, Chief Innovation Officer at Productsup, covers:

    • The brief history of social commerce
    • What opportunities are there
    • How agility benefits brands and retailers in social commerce
    • What the future could look like
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    How to lead in social commerce Fireside Chat @DMEXCO

    In this session, our very own Marcel Hollerbach and Facebook’s Jordanna Whayman discussed:

    • Consumer trends shaping social commerce
    • How to start implementing a social commerce strategy
    • Which Facebook solutions are on the horizon?
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    Driving more sales with Inspired Shopping: 3 steps to be where your shoppers are with Pinterest

    Pinterest’s own SangHa Park, Glob will share insights into the shopper audience and setting up your shop. Katie Moro of Productsup will then show you how the Productsup Platform helps you start selling effectively.

    What we’ll cover:

    • The shopper audience
    • How to set up your shop
    • Different ways to scale with Pinterest ads
    • How Productsup makes it happen
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    The rise of community commerce - Let’s talk about TikTok

    TikTok is an exciting and enriching entertainment platform powered by a diverse community of more than 1 billion people worldwide.

    What we’ll cover:

    • How advertisers can place their brand at the forefront of innovative storytelling
    • A deeper look into TikTok Shopping: TikTok’s very own one-stop shop
    • How Productsup can help you win on TikTok