Join us to:
- Keep up with the latest social commerce news
- Learn how to make the most of each platform
- Hear directly from experts at Facebook, Pinterest, and other major social platforms
- Explore trends and best practices
- Figure out your social commerce strategy
Explore our SOCIAL FORWARD webinar series
Navigate social commerce to hit your targets
In this introductory session, Marcel Hollerbach, Chief Innovation Officer at Productsup, covers:
- The brief history of social commerce
- What opportunities are there
- How agility benefits brands and retailers in social commerce
- What the future could look like
How to lead in social commerce Fireside Chat @DMEXCO
In this session, our very own Marcel Hollerbach and Facebook’s Jordanna Whayman discussed:
- Consumer trends shaping social commerce
- How to start implementing a social commerce strategy
- Which Facebook solutions are on the horizon?
Driving more sales with Inspired Shopping: 3 steps to be where your shoppers are with Pinterest
Pinterest’s own SangHa Park, Glob will share insights into the shopper audience and setting up your shop. Katie Moro of Productsup will then show you how the Productsup Platform helps you start selling effectively.
What we’ll cover:
- The shopper audience
- How to set up your shop
- Different ways to scale with Pinterest ads
- How Productsup makes it happen
The rise of community commerce - Let’s talk about TikTok
TikTok is an exciting and enriching entertainment platform powered by a diverse community of more than 1 billion people worldwide.
What we’ll cover:
- How advertisers can place their brand at the forefront of innovative storytelling
- A deeper look into TikTok Shopping: TikTok’s very own one-stop shop
- How Productsup can help you win on TikTok
“Consumers are now discovering, researching, and buying products on more channels than ever before. New concepts, platforms, and apps pop up all the time and some have grown incredibly quickly. It is estimated that US social commerce sales will reach $36.09 billion in 2021. Fast-forward two to three years, I expect all the large platforms to have some sort of shopping and native checkout capabilities. Join SOCIAL FORWARD to learn how to win the social commerce race!”