Consumers are now discovering, researching, and buying products on more channels than ever before. New concepts, platforms, and apps pop up all the time and some have grown incredibly quickly. All major social platforms have launched shopping capabilities, making social commerce one of the biggest buzz phrases in retail. It is estimated that US social commerce sales will reach $36.09 billion in 2021. To help brands, retailers, and service providers win the social commerce race, we’ve launched SOCIAL FORWARD, the webinar series on all things social commerce.
Marcel Hollerbach is CIO of Productsup, a Berlin-based tech company providing an award-winning solution for product content integration, transformation and syndication. A serial entrepreneur, Marcel is also a founding partner of Venture Capital Fund Cavalry Ventures, which specializes in early-stage investments in European tech startups. His expertise in ecommerce means he has a solid understanding of user behavior in a digitized world, as well as the importance and impact of high quality, contextualized product data.