Expert session with Constellation Research: Product-to-Consumer (P2C) Management
Businesses, ranging from today’s hyperscale retailers and marketplaces to global and local brands, retailers, and service providers that spent decades building consumer value in the offline world, now watch helplessly as their relationships with their target audiences fracture in so many ways. Commerce chaos is all around us. Only an entirely fresh product-to-consumer (P2C) approach will bring brands, retailers, and service providers the personalized consumer-centric process they need going forward.
Please join Dion Hinchcliffe, Vice President and Principal Analyst at Constellation Research, and Productstup's Chief Innovation Officer Marcel Hollerbach for the expert session about P2C management. Dion will explain what P2C management means and reveal the findings of his recent market overview research on the topic. He and Marcel will then talk about what a P2C platform can do and show you why your business should care.
What you’ll learn
- How the retail landscape has changed in the past decade
- Why current frameworks and technologies are no longer viable
- What Product-to-Consumer (P2C) Management is
- What the key capabilities of a robust P2C management solution are
- How to realize your P2C strategy
About the speakers
Dion Hinchcliffe
Vice President and Principal Analyst
@ Constellation
Dion Hinchcliffe is Vice President and Principal Analyst at Constellation Research, a technology research and advisory firm based in Silicon Valley. He covers leadership strategies for The New C-Suite, Digital Workplace, and Internet of Things (IoT). Hinchcliffe is an internationally recognized business strategist, bestselling author, enterprise architect, industry analyst, and noted keynote speaker. He is widely regarded as one of the most influential figures in digital strategy, the future of work, and enterprise IT.
Marcel Hollerbach
Co-Founder and CIO
@ Productsup
As Productsup’s Co-Founder and Chief Innovation Officer, Marcel Hollerbach focuses on up-and-coming technologies to ensure that the company keeps empowering and revolutionizing commerce. He is also a founding partner of venture capital fund Cavalry Ventures, which specializes in early stage investments in European tech startups. A serial entrepreneur, he also founded hiClip and NativeAds. Marcel studied business informatics in Würzburg and Stanford and is recognized as a thought leader in the retail tech space.
