Webinar

ETIM xChange explained: The smarter way to standardize and share product data

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Over 30% of product data errors lead to lost sales and delayed market entry.

If you’re a manufacturer, distributor, or retailer handling large-scale product catalogs, you know the struggle. The BMEcat format has served the industrial manufacturing sector for years, but as product data requirements grow more complex, so does global standardization.

This is why ETIM xChange was developed—a modern, JSON-based exchange format designed to fix these inefficiencies, supporting multiple content levels and faster cross-border data sharing.

But what does this mean for your business? How do you transition to ETIM xChange? And how does Productsup support ETIM standards to help you manage product data seamlessly?

Together with ETIM, we invite you to our webinar, ETIM xChange explained: The smarter way to standardize and share product data, to get the answers. Whether you're looking to streamline data management, improve validation, or optimize your data exchange, this 45-min webinar (plus Q&A) will provide the insight you need.

What you’ll learn:

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Transitioning from BMEcat to ETIM xChange – why this shift is critical for optimizing your product data

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The core structure of ETIM xChange – product, trade item, and packaging levels

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How ETIM xChange simplifies validation, governance, and cross-border compatibility

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What’s next? The ETIM xChange roadmap for 2025 and beyond

Watch now and get ahead with a smarter, more efficient approach to product data distribution.

Who should attend?

Product information managers (PIM), manufacturers and wholesalers managing complex product data, IT and data governance professionals, master data managers, catalog managers, ecommerce and marketplace teams handling product listings, and anyone involved in product classification, syndication, and data exchange.

New to ETIM or need a refresher? Get up to speed with our previous webinar on ETIM and product data exchange.

Speakers

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    Marc Habets

    Technical Director
    ETIM International

    Marc Habets is an ETIM expert with over 20 years of experience in the field. He joined ETIM Netherlands in 2003, and became the first President of ETIM International in 2008. In 2017, he transitioned to a full-time role as Technical Director of ETIM International, where he continues to drive standardization efforts worldwide.

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    Mary Shaw

    Executive Director
    ETIM North America

    Mary Shaw is the Executive Director of ETIM North America and VP of the ETIM International Board. With 38+ years in industry standards, she’s been heavily involved with global ecommerce and data standards development, representing the North American market in industry associations like EFC, NEMA, NAED, X12, GS1, and ETIM International.

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    Lukas Geissler

    Senior Solution Architect
    Productsup

    Lukas is a Senior Solution Architect at Productsup, specializing in helping industrial manufacturers standardize and unify their product data according to industry exchange standards. With expertise in ETIM and other classification systems, he enables businesses to optimize product data management and accelerate digital transformation.

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    Moderator: Annick Ourdi

    Director of Product Marketing and Partnerships
    Productsup

    Annick is the Director of Product Marketing and Partnerships at Productsup. She shapes and leads the global product marketing and GTM strategies for the Productsup platform, including industrial manufacturing among other key segments.