ETIM explained: Technical product data exchange made simple

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As a global manufacturer or distributor, how do you ensure your partners have all of the necessary technical and transactional information to comply with local regulations and sell effectively? You rely on international standards like ETIM.

The ETIM classification standard is the most widely used standard for classifying technical products worldwide. It is used by manufacturers, suppliers, retailers, contractors, distributors, and wholesalers in the electrical, HVAC, plumbing, building, sanitary, and other related industrial sectors.

To provide you with a better understanding of the standard and its value, this webinar brings together ETIM North America Executive Director Mary Shaw and our in-house ETIM expert Frédéric Deplanque.

You will learn:

  • How ETIM International (and ETIM North America) support industrial manufacturing
  • An overview of ETIM-related data exchanges, including the new ETIM xChange
  • The difference between a direct exchange and exchanging via data pools/syndicators
  • Best practices for adopting the ETIM classification and navigating the exchange formats
  • Strategies for optimizing data syndication and the product content journey


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    Mary Shaw
    Executive Director, ETIM North America

    Mary Shaw is the Executive Director of ETIM North America (NA), and VP of the ETIM International Board of Directors. Born in Ottawa Canada, Mary’s electrical industry career started in 1986 following a move to Toronto. For over 37 years; 14 with Panduit Corporation where she was first introduced to industry standards, 17 with IDEA leading its Industry Standards Committee, and now over 4 with ETIM NA, she’s been heavily involved with global ecommerce and data standards development, representing the North American market in industry associations like EFC, NEMA, NAED, X12, GS1, and ETIM International.

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    Frederic Deplanque
    Product Evangelist, Productsup

    With a background in software engineering and two decades of experience in digital transformation, Frederic has helped numerous companies thrive in the digital economy. He joined Productsup from industrial manufacturing leader Grundfos, where he focused on Product Information Management and Product Content Syndication. Now a Product Evangelist at Productsup, he combines business and tech expertise to offer pragmatic solutions, facilitating standard adoption such as ETIM, BMEcat, FAB-DIS, and data sharing among B2B players.