The P2C World Tour: Radically rethinking commerce in the USA
The P2C World tour is coming to the USA virtually. Join us in radically rethinking commerce. Experts from Constellation Research, Rakuten, Uber Eats, and more will show you why the future of commerce is P2C.Hear from the following industry experts
Three reasons to join the P2C World Tour:
- Hear what the latest research reveals about the future of commerce
- Discover how major brands are combating commerce anarchy
- Learn why a P2C strategy is essential for success and how to realize it
This event has taken place. You can now watch it on-demand.
The future of commerce is product-to-consumer (P2C) management. Register for the P2C World Tour in the US and prepare to be inspired to radically rethink your commerce. Hear experts from Constellation, Uber Eats, Eileen Fisher, Rakuten, TeePublic, Ignite Visibility, and Productsup explain how to create sustainable commerce success.
Agenda
- 12:00 - 12:45 PM EST Opening remarks & Welcome Keynote - Brad Copeland, Productsup
- 12:45 - 1:15 PM EST Keynote - Ray Wang, Constellation
- 1:15 - 1:45 PM EST Customer insights - Michael Kamradt, Uber Eats
- 1:45 - 2:45 PM EST Panel discussion - Eileen Fisher, Rakuten Advertising, Ignite Visibility, and TeePublic
- 2:45 - 3:00 PM EST Closing remarks - Brad Copeland, Productsup
The P2C World Tour is tailored to 6 regions across the globe. View all the locations here.
Watch on-demand
Speakers
Michael Kamradt
Marketing Technology Manager
Uber Eats
My name is Michael Kamradt, Marketing Technology Manager at Uber. Much of my career has focused on marketing technology, beginning agency-side as a digital analyst before managing marketing data pipelines at Expedia and working as a TPM and Salesforce developer at AWS. At Uber, I product manage our ProductsUp implementation on behalf of Performance Marketing, primarily focusing on product catalogs and ad feeds.
Isaac Pastrana
Senior Director of Marketing
TeePublic
Kelly Dougherty
Senior Product Feed Specialist
Rakuten Advertising
Kelly is a Senior Product Feed Strategist at Rakuten Advertising. Her day to day duties consist of creating, manipulating, and managing product data feeds for all shopping engines. She takes pride in ensuring client feeds are of utmost quality and meet each channels specific requirements. Her keen eye and creative nature allows her to easily detect data discrepancies and find quick solutions to resolve feed problems.
Zach Martz
Founder and CEO
zamartz Consulting
A direct-to-consumer marketing wizard, Zach Martz has been designing, developing, and delivering successful D2C projects for brands like Eileen Fisher, RalphLauren, and Peppercomm for many years. His profound experience and proficiency in programming, product design, and marketing give him a unique, holistic perspective on the game-changing innovations set to shake up tomorrow’s commerce.
Ray Wang
Principal Analyst and Founder
Constellation
R “Ray” Wang is the CEO of Silicon Valley based Constellation Research Inc,, He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and blogs at www.raywang.org. His ground-breaking best selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new book about Digital Giants and the future of business titled, Everybody Wants to Rule The World will be released July 2021. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business, CNBC, Yahoo Finance, Cheddar, and Bloomberg.
Meghan Parsons
Paid Media Director
Ignite Visibility
Meghan is a Paid Media Director and joined Ignite Visibility in 2021. A San Diego native, Meghan earned her MBA at Point Loma Nazarene University and holds a Bachelor’s degree in Communication from UC San Diego. Meghan brings over eight years of sales, advertising and client success experience in the digital sphere to Ignite. She has worked on enterprise-level brands in extreme sports, outdoors, and ecommerce. Meghan leads the PPC Team in creating successful strategies for Google Ads & Facebook Ads with the goal of building long-term relationships based on meeting & exceeding KPIs.
Brad Copeland
VP of Sales, North America
Productsup
As Vice President of Sales, North America, Brad Copeland is responsible for accelerating Productsup’s sales, launching new product initiatives, advancing partnerships, and strengthening customer relationships across North America. With nearly 30 years of experience in technology sales, he’s managed high performing teams supporting a wide range of enterprise accounts, from Fortune 100 companies to small and medium-sized businesses.
Michael Kamradt
Marketing Technology Manager
Uber Eats
My name is Michael Kamradt, Marketing Technology Manager at Uber. Much of my career has focused on marketing technology, beginning agency-side as a digital analyst before managing marketing data pipelines at Expedia and working as a TPM and Salesforce developer at AWS. At Uber, I product manage our ProductsUp implementation on behalf of Performance Marketing, primarily focusing on product catalogs and ad feeds.
Isaac Pastrana
Senior Director of Marketing
TeePublic
Kelly Dougherty
Senior Product Feed Specialist
Rakuten Advertising
Kelly is a Senior Product Feed Strategist at Rakuten Advertising. Her day to day duties consist of creating, manipulating, and managing product data feeds for all shopping engines. She takes pride in ensuring client feeds are of utmost quality and meet each channels specific requirements. Her keen eye and creative nature allows her to easily detect data discrepancies and find quick solutions to resolve feed problems.
Zach Martz
Founder and CEO
zamartz Consulting
A direct-to-consumer marketing wizard, Zach Martz has been designing, developing, and delivering successful D2C projects for brands like Eileen Fisher, RalphLauren, and Peppercomm for many years. His profound experience and proficiency in programming, product design, and marketing give him a unique, holistic perspective on the game-changing innovations set to shake up tomorrow’s commerce.
Ray Wang
Principal Analyst and Founder
Constellation
R “Ray” Wang is the CEO of Silicon Valley based Constellation Research Inc,, He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and blogs at www.raywang.org. His ground-breaking best selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new book about Digital Giants and the future of business titled, Everybody Wants to Rule The World will be released July 2021. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business, CNBC, Yahoo Finance, Cheddar, and Bloomberg.
Meghan Parsons
Paid Media Director
Ignite Visibility
Meghan is a Paid Media Director and joined Ignite Visibility in 2021. A San Diego native, Meghan earned her MBA at Point Loma Nazarene University and holds a Bachelor’s degree in Communication from UC San Diego. Meghan brings over eight years of sales, advertising and client success experience in the digital sphere to Ignite. She has worked on enterprise-level brands in extreme sports, outdoors, and ecommerce. Meghan leads the PPC Team in creating successful strategies for Google Ads & Facebook Ads with the goal of building long-term relationships based on meeting & exceeding KPIs.
Brad Copeland
VP of Sales, North America
Productsup
As Vice President of Sales, North America, Brad Copeland is responsible for accelerating Productsup’s sales, launching new product initiatives, advancing partnerships, and strengthening customer relationships across North America. With nearly 30 years of experience in technology sales, he’s managed high performing teams supporting a wide range of enterprise accounts, from Fortune 100 companies to small and medium-sized businesses.
Michael Kamradt
Marketing Technology Manager
Uber Eats
My name is Michael Kamradt, Marketing Technology Manager at Uber. Much of my career has focused on marketing technology, beginning agency-side as a digital analyst before managing marketing data pipelines at Expedia and working as a TPM and Salesforce developer at AWS. At Uber, I product manage our ProductsUp implementation on behalf of Performance Marketing, primarily focusing on product catalogs and ad feeds.
Isaac Pastrana
Senior Director of Marketing
TeePublic
Invite your colleagues to the tour.
Learn more about P2C
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Productsup frees brands, retailers, service providers, and marketplaces from commerce anarchy. The Productsup product-to-consumer (P2C) platform processes over two trillion products a month, empowering long-term business success as the only global, strategic, scalable platform managing all product-to-consumer information value chains across any platform, any channel, any technology. Founded in 2010 and headquartered in Berlin, Productsup has grown to over 250 employees spread out across offices worldwide and works with over 900 brands, including IKEA, Sephora, Beiersdorf, Redbubble, and ALDI.