Digital business leaders know that many customers use a variety of digital and physical touchpoints as they move along the path to purchase. Consumers are more empowered than ever to research products before hitting the buy button, yet many organizations still struggle to provide a seamless experience in these crucial moments. According to a Forrester study, only 52% of retailers say they have the right processes in place to execute on a consistent omnichannel strategy.

Join this webinar with guest speaker Lauren Cevallos, a commerce tech analyst at Forrester, and Marcel Hollerbach, our Chief Innovation Officer, as they share insight into the omnichannel features today’s consumers rely on most to make confident purchasing decisions.

Key learnings:

Top 5 qualities of the modern day consumer
Current state of the omnichannel landscape
Buyer expectations and regulatory requirements for product content
The use of AI to scale product content across multiple channels

Speakers

Marcel Hollerbach

Chief Innovation Officer

Productsup

Marcel Hollerbach ist Chief Innovation Officer und Mitgründer von Productsup, der führenden Plattform für Enterprise-Feed-Management. Als CIO transformierte er das Berliner Start-up zu einer globalen Cloud-SaaS-Plattform in über 30 Ländern.
Lauren Cevallos

Analyst, Commerce Technology [Guest Speaker]

Forrester

Lauren serves digital business leaders in her coverage of commerce technology. Prior to Forrester, Lauren served as the ecommerce sales and marketing manager for a candy manufacturer in Texas where she was responsible for technology solution decisions.