Webinar in cooperation with Publitas
What if shoppers don't know what they want? Searching in an online store is easy—but only if you know what you're looking for!
The problem? About 50% of shoppers are just looking to browse and discover. And that's where most online stores fall flat.
So, how do you reach these elusive browsing shoppers?
By targeting them where they spend most of their time and offering them a laidback and engaging discovery experience.
Katie has been active in the ecommerce space for over a decade. Having started on the agency side, she worked for Google joining Productsup in 2015 to grow the US customer success team. Katie is a true feed fighter, marketer and leader. In her current role as global head of managed service & regional manager solutions Americas & ANZ, she helps brands and retailers break through digital walls and get their products to market quickly and efficiently.
After living and working in 40+ countries, Krista has gained a passion for the global connectivity that the tech industry provides. She is now at the forefront of the digital transition as the US Regional Sales Manager at Publitas. Publitas is a SAAS platform that helps brands publish their catalogs online, inspire their visitors, all while delivering a beautiful, shoppable experience.