The future of commerce tech, featuring Forrester

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Commerce tech leaders are struggling to keep up with changes in shopper expectations in a digital world. Simply optimizing your product data is no longer enough. Your consumers are looking for personalized and consistent experiences across all channels. So how do you navigate the complexities of commerce anarchy to meet those expectations?

Watch our on-demand webinar with Productsup CIO, Marcel Hollerbach and featuring Forrester’s Emily Pfeiffer. Up for discussion is Forrester Consulting’s latest custom study commissioned by Productsup, which surveyed 375 commerce technology leaders on overcoming commerce anarchy to deliver top-tier shopper experiences.

Join us to discover:

  • Why you need to syndicate data effectively
  • Why 62% of respondents want to replace their commerce platforms
  • What you should be looking for in your technology provider
  • Where you should be focusing your digital strategy
  • How to enrich content, unlock the value of product data, and boost CX

Presented by:

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    Marcel Hollerbach


    @ Productsup

    Marcel Hollerbach is CIO of Productsup, a Berlin-based tech company providing an award-winning solution for product content integration, transformation and syndication. A serial entrepreneur, Marcel is also a founding partner of Venture Capital Fund Cavalry Ventures, which specializes in early-stage investments in European tech startups.

    His expertise in ecommerce means he has a solid understanding of user behavior in a digitized world, as well as the importance and impact of high quality, contextualized product data.  



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    Emily Pfeiffer

    Senior Analyst, Commerce Technology

    @ Forrester

    Emily serves digital business strategy professionals and providers with a focus on the technology that enables commerce. She is an expert in commerce, order management, and drop-shipping technologies. Emily helps providers and practitioners anticipate the strategies, technologies, and priorities that will keep them relevant and ready for what’s to come.

    In her research, Emily uncovers the power plays that brands and retailers can execute to select their ideal tech partners, make the most of their commerce technology investments, and understand where the market is heading. She digs into strategies for drop shipping and marketplace selling and provides support for the evolution of the commerce tech stack.