Set up your local inventory for success on Google

As one of the industry’s most underutilized tools, especially during peak shopping seasons, local inventory ads (LIA) are a win-win for everyone. They help businesses push out inventory in physical stores and prevent online shoppers from having to wait for shipments.

But LIAs are only as powerful as the strategy behind them:

• What does your bidding structure look like?
• How quickly can you onboard products?
• Have you included all of the available product attributes (eg. minimum price, free shipping threshold)?
• Which pickup options do you offer (eg. ship to store, pick up now)?

To help you navigate these variables and maximize your LIA setup, we’re teaming up with Google for a 45-minute deep dive. Together, our Senior Feed Manager Travis Levers and Denis Sitnikov, Retail & Commerce EMEA Product Lead at Google, will guide you through some of the lesser-known best practices of local inventory ads, debunk common myths, explain the newest features available, and share examples of how others are finding success.

Whether you’re just getting started or have been using the ad format for years, the webinar will cover the full spectrum of LIA expertise to help you drive more online conversions and offline foot traffic.

Topics we’ll cover:

• New features, like new locations launched this year
• Advanced setup and onboarding tips, such as combining inventory options
• Case studies with proof points and useful learnings
• Common misconceptions, such as having to sacrifice shopping ads campaign performance or not having enough resources
• Optimization techniques, including measurement and bidding strategies

Timing makes all the difference. Gain the knowledge now to maximize your local inventory promotions amidst the holiday rush.

Details:

• Date: Wednesday, September 25
• Time: 10 a.m PST / 1 p.m. EST
• Duration: 45 minutes
• Format: Fireside chat followed by a Q&A session