The winning hand of ecommerce: Playing your PIM cards right

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Information regarding buying and selling has evolved into a bit of a wild card. What consumers want to know about products, what businesses need to share, how businesses share… you could answer these questions in a myriad of ways.

To help you navigate the complexity of today’s product content journeys, guest speaker Forrester Principal Analyst Chuck Gahun will join our CIO Marcel Hollerbach in this webinar where they’ll explore the top Product Information Management (PIM) trends.

What you’ll learn:

  • Key insights on PIM market trends and the factors driving top-line growth, according to Forrester's latest findings
  • New product data pain points emerging from the complexity of the current commerce ecosystem
  • You’ll also hear from Productsup about how our P2C platform fits into the PIM space (recognized as a Strong Performer in The Forrester Wave™: Product Information Management, Q4 2023)
  • Who should watch this webinar?

    This webinar is ideal for ecommerce professionals, product managers, digital marketers, and anyone looking to stay ahead in the competitive ecommerce landscape.


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    Marcel Hollerbach

    Chief Innovation Officer

    As CIO, Marcel ensures Productsup stays ahead of the latest market trends, identifies innovative new stakeholders to work with, and manages analyst relations. Building on more than 20 years of experience, he is the host of World of Commerce, an English and German podcast featuring interviews with leaders across the commerce industry.

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    Principal Analyst

    Chuck advises C-level executives and board members on how to develop and implement digital strategies that deliver outcomes for businesses and consumers. He is an authority on digital experience technology and vendors that deliver the next generation of content, digital media, and product information capabilities.