How to use Smart Shopping campaigns to drive sales with Google


Managing your campaigns can be complicated and time consuming. Are you looking for a way to simplify your campaign management while maximizing the conversion value? With Smart Shopping campaigns, your existing product feed and assets are combined with Google’s machine learning to show a variety of ads across networks.

Join us for a joint webinar where Google Strategic Partner Manager eCommerce EMEA, Marianne Lutz, and Productsup Head of Client Success USA, Katie Moro, will teach you all the ins and outs of Smart Shopping Campaigns and how to seamlessly set your campaigns up for success with Productsup.

What we’ll cover:

  • What are Smart Shopping campaigns and where will your products show up on Google?
  • What is the benefit of advertising your products via Smart Shopping campaigns?
  • What are the best strategies when using Smart Shopping campaigns?
  • How does the Productsup platform help with Smart Shopping?
  • Q&A

Presented by:

  • Webinar > User > Marianne Lutz

    Marianne Lutz

    Strategic Partner Manager eCommerce EMEA

    @ Google

    Marianne is part of a global eCommerce partnerships team in Google. She drives partnerships within EMEA and supports new partners in their integration with Shopping programs.

  • Katie_Moro.png

    Katie Moro

    Director of Managed Service & Regional Manager Solutions Americas & ANZ

    @ Productsup

    Katie has been active in the ecommerce space for over a decade. Having started on the agency side, she worked for Google joining Productsup in 2015 to grow the US customer success team. Katie is a true feed fighter, marketer and leader. In her current role as global head of managed service & regional manager solutions Americas & ANZ, she helps brands and retailers break through digital walls and get their products to market quickly and efficiently.