How to lead in social commerce

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Consumers are now discovering, researching, and buying products on more channels than ever before. All major social platforms have launched shopping capabilities, making social commerce one of the biggest buzz phrases in retail. Which consumer trends are shaping this move? What is the next chapter for Facebook social solutions in Europe? Learn more about the current opportunities in social commerce and discover tips for success.

You’ll learn:

  • Consumer trends shaping social commerce
  • How to start implementing a social commerce strategy
  • Which Facebook solutions are on the horizon?

Presented by

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    Marcel Hollerbach


    @ Productsup

    Marcel Hollerbach is Chief Information Officer and member of the supervisory board at Productsup. A serial entrepreneur, he co-founded hiClip, NativeAds, and Cavalry Ventures. Marcel was an early evangelist of the importance and impact of high-quality, contextualized product data. His expertise in commerce and ad-tech gives him an intuitive understanding of consumer behavior in the digital commerce space.

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    Jordanna Whayman

    Product Marketing Lead

    @ Facebook

    Jordanna is a marketing professional with a passion for growing international businesses. She relocated to London two years ago to work for Facebook on strategy and product marketing for Commerce Solutions, Messenger, and WhatsApp. Prior to that, she spent seven years at Microsoft in the United States and New Zealand, focused on partnerships, commercial business development, and product go-to-market strategies, on a global scale. Her marketing expertise includes everything from large consumer campaigns and PR, through to commercial business model and monetisation pilots.