How to disrupt traditional commerce

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Brands and retailers juggle more sales and marketing channels than ever before with little visibility into the myriad of factors affecting buyer behavior. The increasingly complex and ever-changing paths between products, services, and consumers are tough to master. It’s chaos. Traditional retailers must adopt a modern approach. What we need is a radical rethink.

You’ll learn:

  • How traditional retail and business priorities are changing
  • How to modern retailers coordinate campaigns across markets
  • Tech tips to successfully navigate the current retail landscape

Check out the rest of our commerce anarchy series here.

Presented by

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    Alexandra Tymann

    Co-Founder & CEO

    @ Hedoine

    Alexandra Tymann is the Co-Founder and CEO of Hēdoïne, a modern fast growing female-led D2C brand disrupting the traditional $60bn hosiery industry with innovative and sustainable tights and legwear. Within only two years Hēdoïne has launched award-winning ladder-resistant tights and is pioneering material innovation with a biodegradable collection. Previously, Alex was VP of Strategy & Operations at a Berlin based Company Builder and has five years of restructuring consulting experience at PwC, helping distressed companies turnaround.

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    Anke Drewicke

    Marketing Director

    @ Peloton

    Anke Drewicke has many years of marketing and communication experience on both the corporate and agency side. She was previously responsible for operational and strategic campaign development in various management functions at Vodafone Germany for over nine years. As client Service Director at Jung von Matt/Alster, she looked after well-known clients such as ERGO, Vodafone, TUI, OBI and Nintendo.



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    Marcel Hollerbach


    @ Productsup

    Marcel Hollerbach is Chief Information Officer and member of the supervisory board at Productsup. A serial entrepreneur, he co-founded hiClip, NativeAds, and Cavalry Ventures. Marcel was an early evangelist of the importance and impact of high-quality, contextualized product data. His expertise in commerce and ad-tech gives him an intuitive understanding of consumer behavior in the digital commerce space.