How the broadening role of PIM impacts product content syndication

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Product content is in higher demand than ever. What’s more, recipients have increasingly complex expectations from it.

Whether you own the opportunity or not, your product data impacts customer experience… and your bottom line. Throughout the last 18 months, the pandemic’s impact has accelerated trends Forrester has tracked for years, putting PIM in the spotlight for many enterprises.

Join our webinar with Marcel Hollerbach, Chief Innovation Officer at Productsup, who will take you through the key challenges in product content syndication and guest speaker, Forrester senior analyst Amanda LeClair, who will present key findings from Forrester’s recent PIM research and changing customer requirements, including:

  • What matters most to Forrester clients and where vendors set the bar for modern PIM functionality
  • How customer references reflect the evolution on key requirements for PIM, and where vendors exceed expectations or fall short
  • What’s next on the horizon for PIM vendors and how this impacts your PIM strategy
  • Criteria and methodology from Forrester’s recent 'The Forrester Wave: Product Information Management, Q2 2021'

Presented by

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    Marcel Hollerbach


    @ Productsup

    Marcel Hollerbach is Chief Information Officer and member of the supervisory board at Productsup. A serial entrepreneur, he co-founded hiClip, NativeAds, and Cavalry Ventures. Marcel was an early evangelist of the importance and impact of high-quality, contextualized product data. His expertise in commerce and ad-tech gives him an intuitive understanding of consumer behavior in the digital commerce space.

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    Amanda LeClair

    Senior Analyst


    Amanda is a senior analyst covering enterprise apps and services at Forrester Research; including major enterprise app implementation services providers and product information management technology. Prior to her current role as an analyst, Amanda was a researcher on Forrester's AD&D team.