Product content is in higher demand than ever. What’s more, recipients have increasingly complex expectations from it.
Whether you own the opportunity or not, your product data impacts customer experience… and your bottom line. Throughout the last 18 months, the pandemic’s impact has accelerated trends Forrester has tracked for years, putting PIM in the spotlight for many enterprises.
Join our webinar with Marcel Hollerbach, Chief Innovation Officer at Productsup, who will take you through the key challenges in product content syndication and guest speaker, Forrester senior analyst Amanda LeClair, who will present key findings from Forrester’s recent PIM research and changing customer requirements, including:
Marcel Hollerbach is Chief Information Officer and member of the supervisory board at Productsup. A serial entrepreneur, he co-founded hiClip, NativeAds, and Cavalry Ventures. Marcel was an early evangelist of the importance and impact of high-quality, contextualized product data. His expertise in commerce and ad-tech gives him an intuitive understanding of consumer behavior in the digital commerce space.
Amanda is a senior analyst serving the needs of application development and delivery (AD&D) professionals. In this role, she helps clients understand the changing enterprise application services market and navigate the new engagement models of leading technology services firms. In her coverage, she explores business applications ecosystems, digital business transformation trends, and technology services spending patterns. She also covers product information management (PIM) practices and tools, linking product data to customer experience and top-level business priorities.