Get ready for Black Friday with idealo: Winning the decision moment with better product data
With more than 120 million visits every month, idealo is a major destination for shoppers comparing products, prices, and retailers in Europe. Its influence is especially strong in Germany, where it is the leading price comparison platform and attracts around 95 million monthly visits. For commerce businesses, that means an opportunity to reach high-intent shoppers right when they’re deciding what and where to buy on idealo.
The brands that stand out won’t wait until Black Friday to get ready. Join experts from idealo and Productsup to learn how to prepare your product feeds, improve product matching and offer quality, and build a stronger presence on idealo before demand peaks.
We’ll also explore how Productsup can help you optimize and scale your product data for idealo, and how Decision Media, idealo’s retail media offering, can give key products and offers an extra visibility boost as shoppers decide what to buy.
What you’ll learn:
What happens on idealo during Black Friday and why preparing early matters
Which product data and operational requirements can help you build a stronger presence
How to keep your idealo feeds accurate and up to date as prices, availability, and offers change
Best practices for managing Black Friday feed updates at scale with Productsup
How idealo Decision Media can help generate additional reach and qualified traffic
Practical steps you can take now to prepare for Black Friday
📅 Date: Thursday, October 22, 2026
🕐 Time: 9 a.m. EDT | 3 p.m. CEST
⏱️ Duration: 45 minutes, including Q&A
Who should watch?
Ecommerce, marketplace, and digital marketing teams
Product feed and product data managers
Retail media and brand marketing teams
Retailers and brands using or exploring idealo
Agencies managing product feeds and ecommerce campaigns
Speakers
Jaspreet Singh Manchanda
Senior Strategic Sales ManageridealoWith more than a decade of international experience, Jaspreet helps businesses make the most of idealo’s position as a key shopping destination, connecting them with high-intent shoppers through Retail Media and performance marketing.
Daniel Hirst
Team Lead Partner ManagementidealoDaniel brings together retailers, brands, affiliate networks, agencies, and technology providers across idealo’s partner ecosystem, building strong collaborations that help businesses strengthen their presence on the platform and unlock new growth opportunities.
Miriam Nagel
Global Strategic PartnershipsProductsupMiriam leads global strategic partnerships at Productsup, working closely with platforms like Amazon and Walmart to help brands and sellers get more out of their marketplace presence, from initial setup through peak-season scaling.
