Fix it before it breaks: The inevitable digitalization of B2B commerce

According to Forrester, 78% of business buyers today start their purchasing process with a web search. Digitalization in the B2B space is inevitable, as consumer-like buying experiences become the industry norm. However, various roadblocks, such as data siloes and complex digital channel specifications, prevent businesses from selling online successfully, and in turn, hinder their potential of expanding revenue streams.

Watch this 30-minute webinar where Vincent Peters, CEO at Productsup will discuss the top B2B digitalization practices for ecommerce. Find out everything from product data distribution to increasing visibility and sales across different channels, such as Amazon Business.

You will learn strategies for:

• Ensuring product content meets partner (eg. retailers, distributors, etc.) and data pool requirements (eg. 2ba, ARGE, etc.), as well as industry standards (eg. FAB-DIS, BMEcat, ETIM, etc.)
• Adding new sales channels seamlessly via automated product content syndication
• Creating customized digital product catalogs tailored to specific audiences and markets with AI
• Reducing supply chain and operational costs by automating workflows

…and success stories of global industrial manufacturers who have digitized their product catalogs.

A must-attend event for:

Product managers, IT project managers, product owners, and martech managers looking to expand in the B2B ecommerce domain.