Big, bigger, Meta! The P2C trends to watch in 2022

Big, Bigger, Meta - The P2C trends to watch in 2022

Are brands and retailers going to spend 2022 playing catch up with Big Tech’s huge announcements from 2021? How will companies get their digital and physical products to consumers in the metaverse or onto livestream shopping TV? Sign up for our webinar to get all the answers to these questions and more.

From the metaverse and the NFT gold rush to rapidly evolving consumer behavior, Productsup’s Chief Information Officer Marcel Hollerbach will talk you through the biggest P2C trends that should be on your radar.

Marcel will also discuss how a good P2C strategy will enable you to overcome commerce anarchy and grow your business in 2022.

You’ll learn:

  • The commerce trends to expect in 2022
  • How the Metaverse will impact the commerce landscape
  • All about NFTs and the feeds that will deliver them
  • What P2C is and why you need it

Presented by:

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    Marcel Hollerbach


    @ Productsup

    Marcel Hollerbach is Chief Information Officer and member of the supervisory board at Productsup. A serial entrepreneur, he co-founded hiClip, NativeAds, and Cavalry Ventures. Marcel was an early evangelist of the importance and impact of high-quality, contextualized product data. His expertise in commerce and ad-tech gives him an intuitive understanding of consumer behavior in the digital commerce space.