Webinar

Make BIGGER sales on the BIGGEST shopping days

Do’s and don'ts for brands and retailers
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Last year’s holiday sales across brick-and-mortar and online channels rose to $964.4 billion (Source: Reuters) in the US – and that’s in November and December alone. This year, it is estimated that 27% of shoppers in the UK (Source: EMARKETER) will start buying holiday gifts as early as October. With the most anticipated seasonal events and deal weeks around the corner (eg. Halloween, Black Friday, Cyber Monday, etc.), what learnings and 2024 trends should companies keep in mind as they prepare for the biggest shopping events this season?

In this 30-minute webinar, Katie Moro, Global Director of Managed Service at Productsup, and Zachary Martz, Founder and CEO of ZAMARTZ Consulting, will discuss the top strategies for increasing efficiency, maximizing ROAS, and boosting sales with perfect product feeds across multiple channels. Learn tips and tricks to maximize cross-channel visibility for promotions and optimize your campaigns for fast-approaching, high-stakes shopping events.

In this session, we will cover strategies to:

  • Prepare for changes in this year’s shopping events, such as new formats and requirements
  • Streamline and automate workflows to gain agility during peak sales days
  • Find and promote your top-performing products based on seasonality
  • Create customized product images for specific campaigns and scale them across channels and markets
  • Accelerate inventory and order management to keep up with expectations, like same-day shipping

… and more!

A must-watch webinar for:

Ecommerce managers, digital marketing managers, social media managers, and performance marketing teams aiming to maximize ROAS and sales during the biggest shopping events of 2024.

Speakers

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    Katie Moro

    Global Director Managed Service & Regional Manager Solutions America & ANZ
    Productsup

    Katie Moro is Director of Managed Service & Regional Manager Solutions America & ANZ at Productsup. With over 12 years of experience in digital advertising, Moro started her career on the agency side and eventually transitioned to the client success team at Google where she supported clients throughout the Google Shopping implementation process.

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    Zachary Martz

    Founder & CEO
    ZAMARTZ Consulting

    Zachary Martz, Founder & CEO of Zamartz Consulting, is an entrepreneur, programmer, designer, marketer, tester, communicator and creator. He has worked with the Productsup platform for over 10 years to develop and execute retail strategies for global brands, such as Club Monaco, Eileen Fisher, SMCP, US & CA (Sandro & Maje) and Ralph Lauren.